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MAKING SEN$E - eCommerce vs Brick-and-Mortar

MAKING SEN$E - ECommerce Vs Brick-and-Mortar

"How Retailers are banking on options and experiences to draw in shoppers" PBS NewsHour 8/24/2017

Excerpt


SUMMARY:  Is traditional retail dead?  There have been more store closings this year than any since the Great Recession, with retailers filing for bankruptcy at a record pace.  And yet online retailers like Amazon and Warby Parker are adding brick-and-mortar stores.  What's the secret to keeping afloat as shopping evolves?  Economics correspondent Paul Solman reports.



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MAKING SEN$E - eCommerce vs Brick-and-Mortar

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