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The US Ski Team switches from Audi to Toyota



Dan Barnett, an Englishman, is US Ski & Snowboard’s chief commercial officer. He oversees a sponsorship program that includes names like Visa, P&G, Comcast, FedEx and now Toyota, all said to generates around 40 percent of the team total income.

Now, you might ask the question “Why did Audi drop as a sponsor?” I have absolutely no clue. It could range from a disappointing team performance in Korea or the huge $30 billion fine slapped at the VW group for tinkering with Diesel emissions...

Who knows for sure? One thing is certain: The fabled Quattro just “lost some traction” with the American skiers!


This post first appeared on Go 11, please read the originial post: here

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The US Ski Team switches from Audi to Toyota

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