'Grumpy Cat' is searched for over twenty two thousand times a day and has an estimated monthly revenue of one million and three hundred thousand dollars. What is it about this cat that makes such good internet?
Grumpy Cats real name is Tardar Sauce, she was born April 4, 2012. Her owner Tabatha Bundesen says that her permanently grumpy-looking face is due to feline dwarfism. Her fame originated from a picture posted by her owners brother Bryan on September 22nd 2012. Soon after Grumpy Cat was featured on the front page of The Wall Street Journal and on the cover of New York magazine.
Today there is a website dedicated to Grumpy Cat merchandise and even a Christmas film entitled 'Grumpy Cat's Worst Ever Christmas'.
The movie is about a young girl who wishes to share Christmas with a friend she can depend on. She ends up with Grumpy Cat, who for some reason can talk in Aubrey Plaza’s voice.
Grumpy Cats manager Ben Lashes, who incidentally also represents 'Keyboard Cat' and 'Nyan Cat', took a leave of absense from her day job at Red Lobster to manage Grumpy Cat's schedule. Bryan (the brother) managers Grumpy Cats Facebook, Youtube and Twitter accounts. According to Bryan the revenue in March 2013 was in the 'low-six figures'. The corporation has an estimated total value of one million dollars.
Grumpy Cat has appeared on Today, Good Morning America, CBS Evening News, Anderson Live, VH1's Big Morning Buzz Live, The Soup and American Idol. Grumpy Cat promoted Grumpy Cat: A Grumpy Book at BookExpo America.She attended her book's launch at Kitson and The Grove's Barnes & Noble in Los Angeles. In 2014, she appeared in a television commercial for Honey Nut Cheerios. She also appeared on the season finale of The Bachelorette.
With such a dedicated management team and so much cash being made its likely that even after the release of 'Grumpy Cat's Worst Ever Christmas', a film that looks frankly terrible, we should expect to see a great deal more of Grumpy Cat and her feline fan club.