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Why did Kohli refuse to extend his association with Pepsi?

Why did Kohli refuse to extend his association with Pepsi?
15 Sep 2017
  • Virat Kohli turned down a multi-crore offer to endorse carbonated soft drink Pepsi as he does not consume aerated drinks and doesn't believe in preaching what he doesn't practice.
  • In an earlier interview the Indian skipper said, "If I myself won't consume such things, I won't urge others to consume it just because I'm getting money out of it."
  • Let us know more!

  • Gopichand did it before
    FACT
    Years ago, Pullela Gopichand took a similar decision and refused to endorse a cola brand. "I did not want to be responsible for even one child drinking these soft drinks," he said.

    Pepsi doesn't align with Kohli's fitness philosophy
    02 Jun 2017
  • Virat Kohli who turned to fitness in 2012, hinted at ending his association with Pepsi earlier this year.
  • He then said, "When I started my fitness turnaround, it was more of a lifestyle thing. But now it's so important to sport that for me it's become part of my thinking pattern. If something goes away from that, I wouldn't want to be promoting that."

  • The brand Kohli
    FACT
    As a brand ambassador for Puma and MRF, Virat Kohli has a brand value of over $100 million, second only to Shah Rukh Khan, in India.

    Will others follow suit?
    15 Sep 2017
  • Refusing to extend his association with Pepsi, Kohli ended the contract after his six-year deal expired.
  • While few wondered why it took him so long to do so, many are praising the Indian captain for taking a responsible stance.
  • It is to be seen if more sportspersons would take cue and follow the most popular cricketing icon of the country.

  • Some question the move
    Why United Spirits?
  • Kohli represents around 18 brands. Among the brands he endorses is United Spirits, an alcoholic beverages company.
  • Niranjan Kaushik, CEO of ad agency SkyNinja says, "I'm questioning Virat's integrity in shunning just Pepsi..Surrogacy advertising is a norm when it comes to alcohol..alcohol companies selling mineral water or sports drinks is fooling no one...Is alcohol more harmful than cola or the other way around?"



  • This post first appeared on NewsBytes: Latest News, Breaking News India, Today News, Current News, please read the originial post: here

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