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Star India bags IPL media rights for Rs. 16,347 crore

Star India bags IPL media rights for Rs. 16,347 crore
04 Sep 2017
  • Today, at IPL media rights auction, Star India emerged as the winner of IPL's India broadcast, India digital and the rest of world broadcast and digital.
  • Star India's bid for the rights was Rs. 16,347 crore, which is in line with what BCCI had estimated earlier.
  • Broadly, the BCCI had divided the media rights essentially into these categories: TV broadcast, mobile and digital rights.

    • Who held the rights previously?
    Background
  • Previously, Sony had held the broadcast rights to the cash-rich league after paying Rs. 8,200 crore for a 10-year deal back in 2008.
  • Star India owned the digital rights of the IPL until now through its wholly owned subsidiary, Novi Digital Entertainment Private Limited.
  • This year, 24 companies had picked up the rights' papers to contest for various rights.

    • Seven broad categories
    Categories
  • IPL media rights are broadly divided into seven different categories - Indian television rights, Indian digital rights, USA, Europe, Africa, Middle East and rest of the world.
  • Interested companies bid for the different rights.
  • The BCCI had also invited a global bid for all the categories; but they could only win if they were higher than the sum of all the highest individual bids.

    • The companies that were eligible
    Eligible companies
  • The eligible companies which managed to file the necessary documents are as follows:
  • India broadcast - Sony Pictures and Star India.
  • Rest of the world - SuperSport, Yupp TV, Econet, OSM.
  • India digital - Airtel, Reliance Jio, Times Internet, Facebook.
  • BeIN Sports didn't provide their financial statement, as per the laws in Qatar; but they were given the go-ahead, regardless of that.



    • This post first appeared on NewsBytes: Latest News, Breaking News India, Today News, Current News, please read the originial post: here

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