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Honda Activa becomes the largest selling two wheeler globally

Honda Activa becomes the largest selling two wheeler globally
28 Apr 2017
  • Yesterday, Honda rolled out its 15 millionth Honda Activa scooter, making it the largest selling two wheeler in the world.
  • In a statement, Honda Motorcycle & Scooter India (HMSI) said that the cumulative sales of the Activa model was a landmark and that no other brand in the two wheeler industry had seen such sales figures.

  • A massive growth in the scooter segment
    FACT
    "In just seven years, the contribution of the scooter segment to the total industry has doubled from 16 percent in 2009-10 to 32 percent in 2016-17," said Minoru Kato, the newly appointed chief of HMSI.

    A brief history of the Honda Activa
    Background
  • The Activa was launched in 2001, and it sold 55,000 units in its first year.
  • Since then, Activa became the largest selling automatic scooter in India within three years.
  • In 2012-13, when Activa sales crossed the one million mark, the Honda Activa was still behind Hero Motor Corp's Splendor by a significant margin of 8.73 lakh units.

  • The Activa and HMSI sales
    FACT
    The Activa, for HMSI, has contributed over 67% of HMSI's total sales - over 5 million units in the 2016-2017 financial year.

    Honda's grand plans of staying ahead of the competition
    Production
  • The Honda Activa is the largest selling two wheeler in India, and it grossed 27.59 lakh units in the year 2016-2017, thus establishing a lead of 2.09 lakh units over rival Hero Motor Corp's Splendor.
  • Honda is looking to sell an additional 1 million units this year.
  • It is also looking to expand its overall production capacity to 6.4 million by investing in plants.



  • This post first appeared on NewsBytes: Latest News, Breaking News India, Today News, Current News, please read the originial post: here

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