Running any kind of business is challenging and customers resort to service providers, with whom they have a good rapport and trust. Lawn and Power Equipment Companies, normally take shelter of traditional advertising options like outdoor hoardings, banners and boards. However, to successfully win customers lawn and power equipment companies also need to penetrate into the online space and use online promotional tools and techniques.
Companies like Metrowest Lawn and Power Equipment goes a step beyond tradition and also provides users a Facebook page to interact. Not many companies get Social in this space and such an effort makes one easily stand out. Listing business in local directories or yellow pages might not suffice as the consumers have changed with the times and they prefer going to Google for searching a lawn mower repair in Hopkinton or small engine repair in Hopkinton.
To start with, adapt to Search Engine Optimization. Make your website robust and create a responsive site that renders well on smart phones as well, given the growth of smart phone users in the recent past. A good site with content that regularly gets updated increases your chances of coming into Google’s top 10 results. Needless to say, this boosts the conversion rate. Hire an agency or an internal staff capable of improving your website results over search engines using white hat SEO techniques.
Social media engagement is increasing every new day and using these social channels exhaustively, will make all the difference you ever desired. Grow your online presence on social sites like Facebook, Twitter, Linkedin and visual sites like Pinterest. Captivate the audience providing them with informative content. Have a section for blogs on your site, and talk about equipment best practices, tips to maintain them effectively etc.
Companies can also use social proof on their websites, showcasing customer testimonials, reviews and ratings. A lot of brands also use social sites to share their workplace stories, showcase their product manufacturing process, share video testimonials and at times attract customers through contests. Social media is cost effective and has a great capacity to increase the word of mouth advertising. More social the brand, better the top of the mind recall it can create in the mind of consumers. Better the recall, better the sales.
Companies have gone an extra mile, providing customer service online. Moving away from old school traditional customer service phone numbers and contact forms, companies incorporate live chat and online after sales support on social pages and sites like Twitter.
This post first appeared on Metro West Lawn And Power Equipment, please read the originial post: here
