Gamification has generated significant buzz in recent times and even businesses have come across this term on several instances. Though Gamification has garnered significant attention, not everyone is well versed with what gamification is and how does it influence business. In fact, there is a common myth among businesses that gamification and gaming are synonyms. Even though gaming and gamification share a common connection – games, in reality these terms are notably different from each other. Gaming is designed using game elements and is usually played for fun and entertainment. Gamification, on the other hand, involves utilization of game elements in non-game contexts. Thus, while gaming is purely for fun, gamification aims to transforms an entire process using game elements. With enterprise gamification, businesses are using gaming mechanics to drive behavior of their employees as well as customers. Gamification in business has turned into a topic of discussion for marketers, HR managers and even entrepreneurs.
Gamification has changed the age-old concept that business practices are dull and unenthusiastic. In fact, it was even difficult to imagine that game elements like leaderboards, rankings, badges, virtual currency and others could influence employee motivation and customer loyalty. From ecommerce stores to call centers, several businesses have adoptedgamification platform to change their processes, activities and experience. It has been observed that by integrating game mechanics into non-game business activities, you can trigger a particular behavior in your employees. This behavior can further lead to the outcomes your business is looking for. Such approaches enable users to get recognition for their achievement and triggers competition and motivation. It also inspires employees to think out-of-the-box and gives them opportunity to be creative with their methods. Gamification not only allows employers to track progress of employees, but also keeps employees focused. Even small rewards or badges stimulate the desire to perform better and achieve more, thus making employees more effective. Gamification gives employees recognition, awards and confidence even on their small achievement and it serves as a great incentive for them. So, it is not surprising to find several businesses adopt gamification in their key areas like marketing, HR management and innovation management.
When an enterprise gamification company comes up with a gamification solution for business, it is based on understanding of human psychology, behavior and factors that act as intrinsic motivators. There are several examples of businesses that have successfully used gamification in their business and SAP Roadwarriors is one of them. Salesforce developed Roadwarrior and demonstrated that gamification can be used for training purposes. Roadwarrior was designed to impart training to SAP sales staff and representatives using simulation. It simulates meetings with customers and awards badges and points through the process of answering simulated customers. It includes different levels that are unlocked on the performance and users can also challenge their colleagues or check their progress on the leaderboard. Roadwarrior SAP has made training fun, interactive and challenging, and it has been observed that position of sales representatives within learning curve has increased.
Similar to SAP, there are several businesses that have used gamification to bring the best out of their employees. No matter what your business goals are, you can use gamification to get better results and a motivated workforce at the same time!
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