While Amazon has been delivering groceries for a while now, it was their acquisition of Whole Foods that seemed to hint at the company getting serious about the Food business. In fact following the acquisition of Whole Foods, Amazon has recently announced that they will now deliver Whole Foods groceries through its Prime Now program.
According to Amazon’s announcement, “Starting today, Prime customers in neighborhoods of Austin, Cincinnati, Dallas and Virginia Beach can shop through Prime Now for bestselling items including fresh produce, high quality meat and seafood, everyday staples and other locally sourced items from Whole Foods Market.”
As per Amazon’s press release, it seems that the availability of Whole Foods delivery through Prime Now is a bit limited at the start, but presumably it should start to expand later on. Naturally this is also an option available to Prime subscribers, which for $99 a year doesn’t seem like a bad deal considering all the perks that you get.