Pandora is now allowing users on its free tier to access its on-demand Music streaming service, but there’s a catch. Those who don’t pay $10 per month for Pandora Premium will now be able to listen to on-demand music from Pandora as long as they watch a 15 second pre-roll video ad. All users on the free tier as well as Pandora Plus users can now take advantage of this.
When users search for a specific song, album or playlist or have one recommended by the app, the will be able to unlock a Pandora Premium listening session after watching a video ad for 15 seconds.
This will let them enjoy music from their favorite artists without having to pay $10 for the unlimited on-demand streaming tier. During the session, users can listen to uninterrupted music in the background of their mobile device.
If users search for a new artist, album or song or click on a social media or email link for an album or song, they will have to watch another 15 second pre-roll video ad before unlocking another listening session.