While in-app purchases aren’t new, it’s safe to say that apps like Candy Crush proved just how lucrative the model is. It has spawned different iterations of the game, a TV show, and now it looks like if you’re a fan of the Candy Crush franchise, you will now be able to buy Candy Crush related fashion items.
This is thanks to a collaboration between the app’s developer King and fashion label Moschino. This was created in celebration of Candy Crush Saga turning five years old, and this fashion collection includes an iPhone case, bathing suits for both me and women, and there is even a backpack, but safe to say they do not come cheap. They are priced at $70, $205, $300, and $650 respectively.
These items are designed by Moschino’s creative director Jeremy Scott who might be a name familiar to some of you. This actually wouldn’t be the first time that Scott/Moschino have worked on video game-related merchandize. Back in 2015 they launched “Super Moschino” which included fashion items inspired by the Super Mario franchise.