OTTis the smartest and most important word for digital marketers worldwide, be It a brand, YouTube Channel, Enterprise, Political campaigning or a fully fledged broadcaster, OTT has competitively brought the David’s and Goliaths of the space on to the same arena.
A couple of years back Branding strategist were head bent over social media jargons and speculations which got almost everyone running in herds behind any marketing catch line they got, OTT is more sense towards the brands and its consumers, it enables the marketer to communicate digitally in the most human way possible putting across what it means qualitively.
OTT is the most competitive creative concept which a digital marketer can use, as much as the competition rocks the functional space within OTT the same unlies the Technology companies providing OTT services. Whilst marketing teams are constantly flexing their marketing and strategy resources to catch up to the day to day competitiveness with strategy revisions and no solid ground to step on, the OTT technology companies are running the same marathon on technical ground. The evolution of the web has matured into a Big Bang pace where there are new complexities and possibilities evolving everyday and new challenge springing up every day. But how does a company stand up in such murky waters.
v The light weight strategy– technology companies don’t stand alone anymore, they have marketing analyst with deep web roots making sense of any tremor felt and transforming it into a formidable technology move. Companies like Google, Ericsson and microsoft, being the heart of the web technology and a key contributor to the development forms such as HLS Video & Web RTC, which are key technologies shaping the web today.
v Welcoming Change – Change is key, but it’s the double edges swords which are tossed every time, it could mean good or bad. Grasping mature technological insights which relates to the market is key for this business. The web is a piece of earth with change tremors every day, adapting change and modeling the change to accomadate your brand or strategy Is key to putting out the best.
v Gather your force – Conversing and walking with your patners in the space is key and vital. You could be a leader or fighter, but standing alone in this space means that next change wave could wipe you down and you will spend more efforts standing up rather completing. Make ties and partnerships with partners, Solution vendors, technology stack providers and solution integrators. Gather your best force which can effectively delivery the solution for you cause the areana is large and roaring.
Some of you, who are reading this, may have had problems contemplating your thoughts and technology with your ideas for the OTT space. Well some companies are the best at helping your realise the best of the philosophical lines I quoted above. RGB Broadcasting they are a consulting firm operating for broadcasters and media houses, so if your are media firm or broadcaster with an above medium audience, get in touch with these guys they should help you realise better value for your ideas. They offer SaaS and On Premise models for customers, discuss with your provider in detail about your requirements.
Kamal Narendran Menon
Telecommunications Engineer and project Manager at RGB Broadcasting. 10 Years of experience in practicing Service roll outs and delivery. Areas of interests Telecommunication systems, OTT, WEB, Video delivery, Solution Architecture. Get Connected with him : [email protected]