To try to get up in smartphone sales market, Research in Motion launched series of latest BlackBerry that uses the BlackBerry operating system OS7. One is the BlackBerry Bold 9900, which is also known as BlackBerry Dakota. BlackBerry Dakota has just launched some time ago and now already 'visible' in Jennifer Lopez video clip.
In the video titled "Papi" is taken from the album "Love?", it looks J-Lo (Jennifer Lopez) at the beginning of the clip holding Dakota. Not only that, even visible in the Dakota-zoom when J-Lo look at photos of her with partner which made as screensaver at BB Dakota.
Video clip itself is considered loaded with hidden advertising. In addition to the BlackBerry Dakota,there are also number of products such as Whisky Crown Royal Black, Puma, Tous, and Fiat. This video clip directed by Paul Hunter, who is also a director in the video clip "If You Had My Love".
During this time, Jennifer Lopez is known as a BlackBerry user. On her daily, J-Lo was seen using a BlackBerry 9800 Torch white.