Using Amazon Go might feel like shoplifting, but don’t worry — it’s actually perfectly legal.
The retail giant debuted the new technology Monday in a YouTube video available to watch below. In the clip, Amazon describes technology that will allow shoppers to enter a Store, pick up their groceries, and leave without ever having to stand in line or check out. The company is calling it their “just walk out technology,” and they’re currently testing the system in a beta retail location in Seattle that’s due to open next year, according to USA Today.
“What if we could weave the most advanced machine learning, computer vision and AI into the very fabric of a store, so you never have to wait in line,” the video proclaims. “No lines, no checkouts, no registers.”
To use the system, all you’d have to do is open the Amazon Go app on your smartphone and scan it while entering the store. The app will automatically add items your pick up to your “virtual cart.” Change your mind about an item? When you put it back on the shelf, the system will remove that app from your cart. When you’re done, you just leave the store, and the app will automatically charge your total to your Amazon account.
The technology uses “computer vision, deep learning algorithms and sensor fusion” in a suite of technology that’s reminiscent of the kind of systems self-driving cars use, the company announced.
Amazon Go wouldn’t be the company’s first foray into the Grocery business. The retail giant experimented with a delivery service called AmazonFresh in 2007 — which is now active in 16 cities across the U.S. The company’s new venture may be the result of the realization that people are hesitant to purchase fresh groceries online, according to Bloomberg.
The 1,800-square-foot Amazon Go retail location in Seattle — near the company’s offices — is reportedly being tested by Amazon employees. The store sells a variety of fresh, ready-to-eat options and grocery staples — as well as a new product: Amazon Meal Kits, which will contain everything you’d need to make a meal for two in around 30 minutes, USA Today reported.
The Seattle location is expected to open to the public in early 2017 — and according to internal documents obtained by Business Insider in October, Amazon could build 2,000 grocery stores across the U.S. within the next decade.
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