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India feature phone market doubled, mobile phone shipments grew 48% YoY in Q1 2018: Counterpoint

According to the latest market research from Counterpoint, India’s overall mobile phone shipments grew 48% YoY in Q1 2018. The feature phone segment almost doubled in Q1 2018 due to strong shipments of Reliance JioPhone, while the smartphone market remained flat compared to same time last year. The major force behind the impressive growth in the feature phone is the JioPhone whose market share raced from 0% last year to 36% in Q1 2018. The company's aggressive promotion and low-cost tariff plan help to boost the sales. On the flip side, the Chinese smartphone makers remained strong in India. They accounted for a 57% of the total smartphone market in Q1 2018, up from 53% during Q1 2017. This is the highest ever contribution by Chinese players in the Indian smartphone market. Xiaomi continued to lead the pack even in Q1 2018 with a record 31% market share followed by Samsung (26%), vivo (6%), OPPO (6%), and Honor (3%). Thanks to the Honor 7X and 9 Lite, Honor brand moved to 5th place replacing the Lenovo/Moto series. Honor, Xiaomi, OnePlus are among the fastest growing smartphone brands in Q1 2018. As for the feature phone market, the Reliance Jio is at the top, followed by Samsung, Itel, Nokia, and others. Itel is ...


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India feature phone market doubled, mobile phone shipments grew 48% YoY in Q1 2018: Counterpoint

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