Ecommerce Marketing platform s have significantly changed the face of modern business. Electronic systems inform us when we are running out of goods, help send personalized emails, manage feedback, and many more options. A key problem is that starting such a business itself doesn’t mean success, it requires substantial effort.
As famous cooks have their own secret recipe, ecommerce has its own recipes for advertising strategy. There is a sea of advice on the Internet, but some of them are difficult to implement or are to slow to realise. Others, while seemingly tempting and original, may simply not suit your business goals and strategy.
We have collected the most prominent ideas that can be taken by old birds and newcomers alike. Read until the end to learn more about options for business improvement.
Make a detailed plan of your content marketing strategy
As movie-making cannot go without planning, you should mark down all the activities you are going to implement in your content marketing strategy. Check your progress once a week or any other term you find suitable to see how things are going and what is and what is not effective.
Create how-to videos
The world prefers watching videos rather than reading the same amount of information. Think of your video not just something entertaining, but from the point of solving customers’ problems. For example, you can show how to use your products for your clients common routine.
If you sell clothing, you may think about a set of videos on how to get dressed for a special occasion and offer some wonderful looks from your collection.
Implement re-targeting for abandoned carts
These are users who have logged into your site but have not completed a purchase. Send them a personalized email using their name, location and images of the goods that created interest. A bare reminder may work, but add something tempting to your offer – for example, a discount code for next purchase – and set a time limit to add more value to your offer.
Collaborate with influencers from your niche
A decade ago our grandparents were likely to listen to people from TV. Modern society still relies on the opinion of people important to us, but now we want to hear the experts from the niche and someone just known or popular. Get in touch with a blogger or vlogger and ask them to make a review for your products. If your influencer has a large audience, you will have to pay for his or her time, but we are sure, if your product is good, the cost will be recovered quickly.
Make useful blogging
Less useful but entertaining and helpful. The same as video, you should be focused on the problem solving side. Mindful that the content you make should encourage your audience to interact with you: questions, thanks, detailing and even disapproval show that your audience is not indifferent.
Encourage reposting of your content for your audience’s network of friends or relatives who could also learn about you.
Work with SEO
It is, probably, one of the free tools you can and should use. Smart use of keywords will help you to gain higher positions in search results in comparison with rivals. The point is that keywords are just half the game and cannot be used only once. It is the activity you should do on a regular basis and always stay tuned for more news from your rivals.
People like free products. Ask them to make a repost and join your group on Facebook (we suppose, you have it, yes?) and they are given a chance to win a free bag, lunch in your cafe and so on. We recommend being honest with your audience about the prize. The cost of one item is small in comparison with the job they have done for you by sahring your information amongst their friends and peers.
The options mentioned are definitely not the only ones, but you should get a boost to your e commerce advertising strategyafter implementing these techniques. Write us about your success after implementation or your suggestions.
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