Amidst the celebrations that Apple has recently sold its one billionth iPhone is its quarterly performance results. For the second straight quarter, the iPhone sales have declined and the revenue too is down. The third quarter is, even more, challenging for Apple as inside reports indicate that the upcoming iPhone 7 could have minimalistic changes and will add no must-have features over the existing products.
While Samsung, on the other hand, is aiming for the sky. The Korean giant has reported its quarterly results and riding on the success of the Galaxy S7 and S7 Edge, the company posted a profit growth of 18%. It retains its position as the top dog in smartphone sales with more than 80 million Galaxy phones sold.
So is the war for smartphone supremacy tipping towards Samsung?
Yes, says the experts. Apple products are showing the negative effects of its conservative approach. Apple still manages to sell 16 GB iPhone at a premium price while others have moved onto 64GB as default. The lack of exciting features such as virtual reality and wireless charging makes even the loyal fans question the company’s direction.
“The iPhone 6s launch on September 15 was slow from what we can see, I don’t think there was enough difference between the 6 and the 6s for consumers to break their 24-month buying cycle for,” says a smartphone analyst.
With Huawei on it tail, Samsung is in no mood of slowing down. It is preparing new devices with exciting technologies such as iris scanner, Samsung pay and virtual reality headsets with position tracking abilities only found in systems like oculus rift.
But never underestimate Apple. Who knows, the company might have a trump card hidden away in its secret labs that Steve jobs would be proud of.
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