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The Best Automation Software to Use in Marketing

Marketing automation has made it possible for small and newcomer agencies to connect easily with customers in a more personalized manner, keeping their marketing efforts consistent while helping to develop smarter targeting strategies.

Marketing can be quite tedious — fortunately, that is well taken care of by Marketing automation software. Here are some of the best marketing automation tools for your business.


This software has a very diverse scope of action. It optimizes and prepares your content in line with users’ preferences and lays a personalized foundation for you to engage and make users your loyal customers. Hubspot is known to have developed strong SEO tools that do not require any coding skills, which means that you can target and develop attractive calls-to-action and good influencers from the very beginning.


This is one of the largest marketing automation tools in the world. It acts like a second brain by helping customers from small shops to online retailers find their audience and engage customers to build their brand. MailChimp creates and sends emails that match your brand, add subscribers, monitor the growth list and track e-commerce activities generated from your campaigns with detailed reports. It also keeps track of how much money is made in your campaigns.


Marketo is no doubt one of the leading market automation tools. The system covers virtually all digital marketing needs and also guides users from acquisition to advocacy. It has a special module known as “Customer Marketing,” which developed as an independent tool of engagement and personalization and also accompanies its email marketing and lead management features.


From lead management to campaign management, segmentation, targeting and more, Eloqua gives you a comprehensive suite of marketing automation tools. It creates campaigns, webinars, up-sell campaigns, landing pages as well as form intuitive editing tools. There is also an email marketing campaign tailored to your marketing objectives.


Pardot is a full-featured marketing automation tool for driving sales and accelerating pipelines through email marketing, social marketing, lead generation and sales intelligence. Pardot connects all your search campaigns in one single platform. It also contains a segmentation wizard and an intuitive WYSIWYG interface for page design.


This system specializes in effective messages. It brings up sales insights and supports unconditioned customization. ActiveCampaign, with its fully featured sales CRM suite, has event tracking abilities and content features for last-minute modifications. It also has an on-site track of your contacts’ behavior.

This tool sends personal messages to your customers based on their interactions with your business. Some key features of include:

  • A/B testing
  • Sends targeted emails based on user behavior
  • Customer profiles with in-context conversations
  • Email activity, flexible segmentation, page reviews and conversion tracking


This is a local marketing platform that offers web-to-print, social, brand resource management, email and landing pages. It empowers marketers to a smooth marketing efficiency and enhances search results from a single intuitive interface.


ContactPigeon offers a real-time dashboard of e-commerce, web and campaign activities with dynamic segmentation tools and strong, powerful automation features to ease your marketing work and provide 50/50 customer experience at scale.

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The Best Automation Software to Use in Marketing


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