If for some PC manufacturers, the current period is difficult for Lenovo, all lights are green. Its market share and have never been higher, both in PCs, smartphones, tablets, and even servers. As a result, sales and record earnings were announced.
PC : the king, it is he now
Lenovo , the crisis does not exist. After making major acquisitions such as IBM or Medion PC business , the Chinese manufacturer can boast of being number one in the world with 17.7 % market share. It is precisely in the lead in major markets such as China , Japan , Russia , Germany and Brazil . And the Beijing -based company is generally well positioned in other key areas such as Western Europe , North America or India . It is also number one in Asia Pacific for individuals ( not companies ) , with 12.7 % market share.
But if Lenovo is primarily a manufacturer of computers, it has become in recent years an actor increasingly important in other sectors , particularly smartphones and tablet computers . Mainly sold in Asia waiting to invade the world within a year or two , these products have already surpassed the number of PCs in terms of units .
More smartphones and tablets than computers
The Chinese company shows and Have sold 15 million smartphones and tablet computers in the last quarter, against 14.1 million PC . This position Lasted for six months and is now Already Likely to be final When PC sales Have No reason to explode , Unlike smartphones and tablets .
According to the Asian firm , it now holds 4.7 % of the global smartphone market and 4.8 % of sector shelves . It is of course far from the leaders Samsung and Apple , nevertheless aim Allows the Chinese to be in the top 10 or even top 5 of These markets . In detail , Lenovo says it is still in second position in China smartphones side ( behind Samsung ) and it rose sharply in Russia , India , Vietnam or Indonesia . Were about 12.7 million smartphones sold by Lenovo in icts last quarter, a number up 78% in one year ( and 64% in China ) . Its handsets are available in twenty new countries in the coming quarters announces the manufacturer .
As for tablets , Were sold 2.3 million units , an impressive annual growth rate of 421 %. Interestingly , Lenovo says That the growth of tablets was Brought from abroad , not China . 77% of products Have Passed aussi icts sold outside China , Proof That The company is Becoming less and less dependent on Their Own Country .
Lenovo no longer derives its growth in China and Asia in general
This situation is reflected financially. On its $ 9.8 billion in sales ( 13 % to new record ) , the company achieved $ 3.86 billion in China, a rising number of ... 1 % . China now represents only 39 % of its turnover, which is certainly the lowest in its history. In detail , Lenovo achieved good earnings growth ( 45 % ) on the side of mobile devices. In contrast, PC have suffered as a result of price reductions and sales, with $ 269 million less in a year.
Logically, other jurisdictions are the company up. The Europe , Middle East and Africa ( EMEA) has accumulated $ 2.3 billion , up 26%. This region is therefore now 23% of global revenues Lenovo . On the American continent, for his part, generated $ 2.2 billion , up 37% , representing 22 % of the results of the Chinese . In Asia Pacific ( excluding China then) , this region of the world has made $ 1.5 billion in revenue , up 1% , representing 15 % of revenues from Lenovo.
Margins and profits up
You'll understand if Asia remains a major and vital territory for Lenovo, Europe, North America and Latin American it now ensure its growth. It is in these areas that sells the most high-end products, enabling it to increase its margins and therefore profits. In this regard, its net profit increased more than three times its sales, with growth of 36% to $ 220 million. An amount that may seem low compared to other high-tech companies, but Lenovo has historically never realized significant benefits because of its very small margins, especially in the PC industry. But the growth of markets tablets and smartphones has changed the situation.
Today, the Chinese company is still dependent on the PC because laptops accounted for 51.1 % of sales , against 27.7% for the desktop , or 78.8% of its sales total business . However , computers represented there is still a year over 85% of its results. In contrast, tablets and smartphones have seen their weight from 8.3 % of the results of Lenovo in 2012 to 15.1% of the same results this year. Evidence of their growing importance . It is also not surprising that in the medium term, tablets and smartphones surpass desktop PC.
Finally, note that according to the manufacturer , it intends to make further acquisitions in the future, without elaborating . Recent rumors have said that in any case the company had hoped chewable BlackBerry , but the Canadian government opposed it . The Chinese have at least a few billion dollars cash , what else do some shopping .
