Apple and Amazon never got along that well. But that was probably a good thing. Because that bred competition. They competed for our business and our loyalty. However, note how I’m using past tense. Amazon and Apple team up: What about competitors?
So here’s how Amazon and Apple team up. They agree to bring the Amazon video app to the Apple TV box. Do you know what this means? This means Amazon Prime subscribers can watch their favorite shows using their Apple TV. But before this, Amazon Prime users had to resort to trickery to watch their shows on Apple TV. And such trickery included connecting other Apple products using a WiFi connection.
However, it’s going to be a lot easier now. Well, maybe not now. These Amazon services will be available on Apple TV sometime in fall 2017. It will probably happen just in time for the new fall 2017-18 TV lineup. Again, let me make this clear. No deal is official. But according to tech journalists and speculators, this deal would have to come from the very top. Hence, it would have to meet approval from Apple CEO Tim Cook and Amazon CEO Jeff Bezos. But why do this? Because they want to dominate the entertainment world at any costs.
So if that means merging their services, they will do it. Of course, nobody from Amazon nor Apple is talking. However, if Amazon and Apple team up like this, then what about competitors? Now I could play the cross-examiner. This could be a good thing for Apple TV watchers and Amazon Prime subscribers. Both have millions. So why should Amazon Prime people have to jump through hoops just to watch TV programs on Apple TV? Nobody else has to do that. And they would have a point. But still, what about competitors? And what about those, even in IT support and computer repair, who don’t care about Amazon Prime or Apple TV? Is this merger (let’s call if for what it really is) even worth it?
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