You’re about to watch your favorite You Tube show. It could be a family show or it could be a tutorial on laptops fixed. But a commercial appears for 30 seconds. You press the skip button. Then you realize the skip button says, “Video will play after this ad”. So you have to wait 25-30 seconds for this ad . But that’s going to change. Unskippable ads: Say goodbye, 30-second ones.
Starting in 2018, You Tube will no longer have 30-second unskippable ads. But they will come up with some ad system that advertisers and users alike. However, some ads under 30 seconds, even if they’re 25 seconds, will be unskippable. But in April 2016, You Tube set up a six-second unskippable ad system. And prepare to see a lot more of that in the months and years to come.
You Tube leaders recognize many advertisers won’t like new ruling. But consumers will. And that’s all that matters to You Tube right now. First off, You Tube worries about competition. They know the success of other streaming networks, like Netflix and Hulu. Apple and Amazon TV are making a come up. Facebook wants to start their streaming network. Competition is fierce, and You Tube doesn’t want to lose in the shuffle. One You Tube leader admits they need to improve their online experience.
And this is why competition is so good for the social media industry. Some may complain, “We got too many choices. It’s all so overwhelming”. Good! I rather have that than have only one streaming service. Suddenly, you’re a slave to that one service. Competition forces people to do well. So look at the unskippable ads You Tube promises. And I hope they keep such promises. But let’s say they don’t. Let’s say, for some reason, they continue with 30-second unskippable ads anyway. Would you quit You Tube and go to another streaming service? Do you think You Tube wants that?
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