Tech media giant David Bunnell passed away last Tuesday. He was 69 years old. Bunnell’s wife said he died as a result of pancreatic cancer. Many call him the father of tech media, and for good reason.

His father was a journalist in Nebraska. As a teenager, Bunnell worked for his father’s newspaper. David Bunnell came of age in the 1960s, a decade dedicated to change. And he gladly took part in that change. He marched against housing discrimination and protested the war in Vietnam. While teaching at Pine Ridge Indian Reservation, he gave food to those occupying Wounded Knee during the standoff in 1973. So this is a legacy dedicated to change and justice.

In 1976, he started the Computer Notes newsletter. In addition, that same year, he directed the World Altair Convention. That was the first convention for PC users. Also, he helped Microsoft with their first ad. In the late 1970s, he got inspiration to put a personal computer magazine together. Even Bill Gates and Steve Jobs contributed. It took a few years. But in 1982, PC Magazine was first released to the public. The magazine flew off the shelves. Advertisements came easy. But Bunnell hardly reaped the benefits. The publisher refused to give him an ownership status. Furthermore, PC Magazine was sold without his knowledge or approval. Bunnell and his loyal staff left the magazine.

But in 1984, Bunnell founded Macworld. It’s first release was January 24, 1984. That’s the same day the Mac came out. The magazine taught users how to use the Mac. Bunnell also helped launch PC World. Despite his successes, he never stopped fighting for justice and equality. In 1986, he championed LGBT rights, way before it was popular to do so. In 1987, he challenged and called out racial inequality in the tech industry, way before most ever did. For the rest of his life, Bunnell was committed to social justice. One thing he did was give free MacBooks to underprivileged college students.

Here’s another cool story I read about Bunnell. At his home church, instead of the usual staff in the kitchen, he and top professionals gave the staff a rest and took over. Most noteworthy, they served meals to panhandlers in their city, building relationships and offering hope. This is the legacy of a real man. Baseball great Jackie Robinson once said, “A man’s life is measured by the impact it had on other lives.” David Bunnell understood that. While others obsess over money and power, he chose to make a difference. He chose to stand for something, to make the world a better place. Don’t you think more people in the tech community should follow David Bunnell’s example?

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