BOSTON, MA – The creators of digiT- on Wednesday introduced the world’s first LED T-Shirt that is controlled by a smartphone, bringing an exciting innovation to its core audience of Millenials who are seeking new ways to express themselves at concerts, parties, and in their everyday lives. The product is available for a limited time at just $49.99 at the company’s online store, hosted at www.digit-shirt.com.

Designed by a team of Harvard Business School Mba Students, digiT- has for the first time brought together a mobile app with a high-technology, LED neopixel-based screen that is comfortable and ergonomically blended into an ordinary t-shirt. Overnight, digiT- has created an entirely new product category of smartphone-controlled wearable fashion. At a remarkably affordable price point, it features:

• Full-color LED neopixel display
• Mobile app for iPhone, Android, and other connected devices
• Functionality to send text and animations that can scroll, flash, and flicker.
• Comfortable, lightweight, waterproof, and washable design
• Long-lasting, rechargeable battery

The product’s creators intend to get digiT- into the hands of its core fans through direct sales on its website and to quickly expand distribution through partnerships with retailers and events throughout the United States.

Watch the LED T-Shirt video published by digiT- below:

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