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iPhone Sales Crossed 2.5m in India with 62% Market Share in Premium Segment in 2016

iPhone Sales Crossed 2.5m in India with 62% Market Share in Premium Segment in 2016

iPhone sales have continued to rise in India. And if the latest numbers from Counterpoint is anything to go by, Apple is well on its way to making the second largest Smartphone market one of its premium destinations.

For the first time ever, Apple has sold 2.5 Million units in a calendar year in India. Even better, 1/3 of its total shipment came alone from fourth quarter thanks to iPhone 7 and 7 Plus. Now, it has a healthy 62% market share in premium segment.
iPhone Sales Crossed 2.5m in India with 62% Market Share in Premium Segment in 2016

iPhone Sales Crossed 2.5 Million in 2016

“Apple achieved a landmark, crossing 2.5 Million units in a calendar year, with a 1/3 of its total shipment coming alone from the record fourth quarter driven by seasonality and the launch of iPhone 7.

Exhibit 1 India Smartphone Shipments Market Share in 2016 and 4Q 2016Apple captured 10th position in the smartphone rankings during Q4 2016 but led the premium segment (above US$450) with 62% market share.”

Smartphone shipment has grown by huge 18% in India, while the global smartphone market grew by just 3% during the last year.

“According to the latest research from Counterpoint’s Market Monitor service, the smartphone shipments in India grew a healthy 18% annually in CY 2016 compared to the global smartphone market which grew a modest 3%. In Q4 2016, there were some significant changes in smartphone rankings with Chinese brands contributing to 46% of the total smartphone market.”

Exhibit 2 Chinese brands share over the quartersChinese smartphone companies like OPPO, vivo, Lenovo and Xiaomi had a very successful year as they grew at the expense of Samsung and Indian brands. Most interestingly, no Indian brands featured in the top five.

“Chinese brands OPPO, vivo, Lenovo and Xiaomi continued to grow at the expense of Samsung and Indian brands. Their success was attributable to a variety of factors including strong marketing and channel push, as well as better access to components that were in limited supply. As a result Chinese brands captured close to 50% market share.”

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iPhone Sales Crossed 2.5m in India with 62% Market Share in Premium Segment in 2016

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