Following the commitment to invest $44 million in research and development over three years, Apple has been allowed to sell iPhone 7 in Indonesia. The Southeast Asian nation is one of the fastest growing smartphone markets along with India.
The Indonesian government has stipulated that all the 4G smartphones sold in the country must have 30% local contents which include investment commitment, software, and hardware.
Apple Allowed to Sell iPhone 7 in Indonesia After the Commitment to Invest $44 Million in R&D
“Apple received a local content certification” in November, I Gusti Putu Suryawirawan, director-general for metal, machines, transport equipments and electronics at the industry ministry, said in a text message.”
Apple has committed around $44 million to invest in R&D over three years, Suryawirawan said. “Therefore, they can distribute devices priced 6 million rupiah ($448) and above. That means all iPhones can be distributed.” – Reuters.
Currently, Samsung and Oppo are the two leading smartphone makers in Indonesia. According to the latest data from research firm IDC, with 26% market share Samsung is at the top, while Oppo is at second place with 19%. Both these companies have set up their factories in the country.
In the wake of the record decline in iPhone sales in recent quarters, Apple is focusing more on the largely-unexplored Asian market, where mid as well as budget smartphones rule the roost.
Unlike before, the Cupertino-based company is giving a lot of priority to Asian markets which have shown plenty of promise and can be exceptionally great for the future of Apple products.
With China becoming the top country in terms of App Store revenue and India being the fastest growing iPhone market, the tech giant wishes to explore the territory with more intensity. iPhone 7 had a huge start off in India with people lining up to buy the smartphone.
Can iPhone make it big in Indonesia? Do let us know your views in the comments below.
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