“In line with our vision to be a sustainable global diversified organization, we regularly review our strategic approach to secure the future for our customers and investors alike. Small Domestic Appliances are one of the key pillars for BLACK+DECKER around the world and we are pleased to announce this strategic initiative with Stovekraft in India“, said Mr. Amit Datta, Senior Licensing Manager, Europe and Emerging Markets at Stanley Black &Decker.
Stovekraft is a leading manufacturer and marketer of brands in the kitchen appliances domain in India. Their flagship brands include Pigeon and Gilma. Stovekraft’s new collection of BLACK+DECKER products will be available across department stores, mass merchants and online retailers.
Mr Rajendra Gandhi, Managing Director, Stove Kraft Private Limited, stated “BLACK+DECKER is an iconic brand that resonates strongly with consumers in India. The acquisition of the BLACK+DECKER license is part of our strategy to expand our offering across more product formats with elevated design, technology focus and premium price points.”
Mr Pranav Anand, Managing Partner at LicenseWorks
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