Apple has shared its first ads for the Homepod on its official YouTube channel. Entitled Bass, Beat, Distortion and Equalizer, the four ads are each 15 seconds long and show the word ‘HomePod’ animated in various ways, with the actual speaker only making a brief appearance.
Apple also highlights that the speaker is now available to order ahead of the February 9th launch across the U.S., U.K., and Australia.
Each of the ads are set to their own song, including ‘Ain’t I’ by Lizzo, ‘DNA’ by Kendrick Lamar, ‘Holy Water’ by Hembree, and ‘All Night’ by Big Boi, and each continues to position the HomePod as a “breakthrough speaker” and an “intelligent home assistant” second.
These ads follow Apple’s teaser video entitled ‘Introducing HomePod’ which was shared back in June after initial previews at WWDC 17.
The company has positioned the HomePod as a speaker that can stream Apple Music, has built-in Siri, allows users to send messages, play podcasts, set timers, check the news, control HomeKit-enabled accessories, and complete several tasks without having to take out their phone.
Standing at 8 inches tall, the speaker is powered by Apple’s A8 chip and is equipped with spatial awareness, and Apple-engineered audio technology including a seven-tweeter array and high-excursion woofer.
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