When it comes to choosing a web hosting company, it can really be a tough task. For my fans who have been following me since the beginning (I love you guys!) know the struggles I went through. I originally started blogging on a free platform called Blogger (or also called Blogspot) which is offered through Google. As my site grew and I realized it was something I enjoyed and not just a little hobby while I was staying at home pregnant with my first child back in 2008.
Fast forward to around 2010, I believe it was, I got my own domain name – closetsamples.com. Originally, it was closetoftreasures.blogspot.com – Yikes! That’s a long address and worst of all, it wasn’t my own! I didn’t know the importance of that like I do now. Having your own name is just special. It gives you a title and something to be called instead of just another blog site.
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So moving forward, a couple years later, a friend of mine asked why I didn’t have my own web host. Wait, what?! Why should I pay for hosting when I have my site for free?! Well, in the blogging world, having your own web host is the difference between getting offered product reviews and chances of earning money with your site. As a product reviewer, I can tell you that 99% of the companies I work with do not want any blog that is on blogger or WordPress free sites – but actual web hosted ones. Why? Because websites that have their own web host are better ranked and are just better SEO (search engine optimization) wise. I’m sure there are many other reasons, but that’s for another time and post. So I went ahead and started on my adventure and upgraded and got my own site being hosted on HostMonster. This was the suggestion of my friend. Now, those who have kept up with me know that things did not end on good terms for me with Hostmonster and you read about my experience here with that one. Now I cannot tell you how well they work now since I haven’t been with them for a few years and things could have changed. I can tell you this though, if you have a small site and want to give them a try, they will probably work out for you. I have a large website and was very inexperienced with things at the time. So while I was harsh on HostMonster, I must admit, I did learn quite a bit from my down time and troubles. They also do have some great support – but it all depends on who you get. Most of the time I received horrible support, but every once in a while I got an amazing tech who was helpful. So keep that in mind.
Remember, don’t be afraid to try a company. You can always cancel and move on to a new company if things do not work out.
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So from HostMonster, I moved on to SiteGround. You guys know that story and for those who don’t, you can read it here. I do not recommend them at all. My biggest reason? Their customer service, or lack there of. They are a dishonest company and still to this day, will comment trying to call me a liar, despite the fact I have screen shots of my claims and the backup of my web developer and programmers on the technical aspect of things.
So after that headache, I moved on and am now very happy with a smaller, but much better web hosting company called Squidix. These guys are the absolute BEST so far. They have absolutely AMAZING customer service and great pricing! You can read all those details about my excitement on them here. I would have never learned of them or moved to them if it weren’t for my guys over at 911 WebSite Repair. Those are the guys who took my design idea and brought it to life, fixed things up, and fix my big boo boos. (Tell them Ashley from Closet Samples sent you if you give them a try) – they’re also in the review mixed with Squidix on the link I posted a moment ago. You should read it if you need your site fixed or updated – they’re great!
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So here I am… after briefing you on the various web hosts, I hope you can see that not all web hosts are created equal. Some have low and attractive prices, but not a quality service. Others have good service, but horrible customer service. You never know what you’re going to get until you try them. Every website is different and requires different needs. I am now on my own dedicated server because of how large my site has become, which is not cheap! If you’re just starting out, though, trying the cheap shared hosting plan is a good place to start. As you grow, you can always upgrade to your needs. I mean, if you have the funding, you can always get the biggest web hosting package out there, but that doesn’t mean you need it and you may end up paying way more than what your site is bringing in. Believe me, you have to spend money to make money, but you don’t want to keep spending more than you are making – that defeats the purpose – right?
So what are some of the things you should look for when choosing a web host? The criteria for choosing a free web host and a commercial web hosting solution are slightly different although they do overlap.
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Choosing a Free Web Host
Most free web hosts impose advertising on your website. This is done to cover the costs of providing your site the free web space and associated services. Some hosts require you to place a banner on your pages, others display a window that pops up every time a page on your site loads, while still others impose an advertising frame on your site. There is really no hard and fast rule which is to be preferred: some people hate a pop-up window, other webmasters dislike having to stuff banner codes into their pages, and many people cannot stand an advertising frame (which may cause problems when you submit your website to search engines). Whichever method is used, check that you’re comfortable with the method.
Note: Free web hosts without forced advertisements aren’t necessarily good news. Without viable means to recover the costs of running their server, such hosts close with alarming frequency.
Amount of web space
Does it have enough space for your needs? If you foresee that you will expand your site eventually, you might want to anticipate future expansion. Most sites use less than 5MB of web space. Your needs will vary, depending on how many pictures your pages use, whether you need sound files, video clips, etc.
FTP is the most common method used by people to transfer their web pages and other files from their computer to their web host’s computer so that it can be viewed by anyone in the world. Some free hosting providers only allow you to design your page with their online site builder. While this is useful for beginners, do you have the option to expand later when you become experienced and their online page builder does not have the facility you need? Online site builders also have significant disadvantages. FTP access, or at the very least, the ability to upload your pages by email or browser, is needed. Personally, I feel FTP access is mandatory, except for the most trivial sites.
File type and size limitations
Watch out for these. Some free hosts impose a maximum size on each of the files you upload (including one with a low of 200KB). Other sites restrict the file types you can upload to HTML and GIF/JPG files. If your needs are different, eg, if you want to distribute your own programs on your pages, you will have to look elsewhere.
Reliability and speed of access
This is extremely important. A site that is frequently down will lose a lot of visitors. If someone finds your site from the search engines, and he/she tries to access it but find that it is down, he/she will simply go to another site. Slow access is also very frustrating for visitors (and for you too, when you upload your site). How do you know if a host is reliable or fast? If you can’t get feedback from anyone, one way is to try it out yourself over a period of time, both during peak as well as off-peak hours. After all, it is free, so you can always experiment with it.
PHP and/or Perl
mail()function, which allows your scripts to send email? For Perl scripts, do you have access to
sendmail(a computer program) or its workalike?
Nowadays, many free web hosts impose a limit on the amount of traffic your website can use per day and per month. This means that if the pages (and graphic images) on your site is loaded by visitors beyond a certain number of times per day (or per month), the web host will disable your website (or perhaps send you a bill). It is difficult to recommend a specific minimum amount of bandwidth, since it depends on how you design your site, your target audience, and the number of visitors you’re able to attract to your site. In general, 100MB traffic per month is too little for anything other than your personal home page and 1-3GB traffic per month is usually adequate for a simple site just starting out. Your mileage, however, will vary.
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Choosing a Commercial Web Host
Reliability and speed of access
Not only should the web host be reliable and fast, it should guarantee its uptime (the time when it is functional). Look for a minimum uptime of 99%. In fact, even 99% is actually too low — it really should be 99.5% or higher. The host should provide some sort of refund (eg prorated refund or discount) if it falls below that figure. Note though that guarantees are often hard to enforce from your end — especially if the host denies there was any downtime. However, without that guarantee, the web host will have little incentive to ensure that its servers are running all the time.
Data Transfer (Traffic/Bandwidth)
Data transfer (sometimes loosely referred to as “traffic” or “bandwidth”) is the amount of bytes transferred from your site to visitors when they browse your site. Don’t believe any commercial web host that advertises “unlimited bandwidth”. The host has to pay for the bandwidth, and if you consume a lot of it, they will not silently bear your costs. Many high bandwidth websites have found this out the hard way when they suddenly receive an exorbitant bill for having “exceeded” the “unlimited bandwidth”. Always look for details on how much traffic the package allows. I personally always stay clear of any host that advertises “unlimited transfer”, even if the exact amount is specified somewhere else (sometimes buried in their policy statements). Usually, you will find that they redefine “unlimited” to be limited in some way. In addition, while bandwidth provided is something you should always check, do not be unduly swayed by promises of incredibly huge amounts of bandwidth. Chances are that your website will never be able to use that amount because it will hit other limits, namely, resource limits. To give you a rough idea of the typical traffic requirements of a website, most new sites that don’t provide video or music on their site use less than 3 GB of bandwidth per month. Your traffic requirements will grow over time, as your site becomes more well-known, so you will need to also check their policy when you exceed your data transfer limit: is there a published charge per GB over the allowed bandwidth? Is the charge made according to actual usage or are you expected to pre-pay for a potential overage? It is better not to go for hosts that expect you to prepay for overages, since it is very hard to foresee when your site will exceed its bandwidth and by how much.
For the same reason as bandwidth, watch out also for those “unlimited disk space” schemes. Many new sites (that don’t host videos or music) need less than 20 MB of web space, so even if you are provided with a host that tempts you with 100 GB (or “unlimited space”), be aware that you are unlikely to use that space, so don’t let the 100 GB space be too big a factor in your consideration when comparing with other web hosts. The hosting company is also aware of that, which is why they feel free to offer you that as a means of enticing you to host there.
Does its technical support function 24 hours a day, 7 days a week (often abbreviated 24/7), all year around? Note that I will not accept a host which does not have staff working on weekends or public holidays. You will be surprised at how often things go wrong at the most inconvenient of times. Incidentally, just because a host advertises that it has 24/7 support does not necessarily mean that it really has that kind of support. Test them out by emailing at midnight and on Saturday nights, Sunday mornings, etc. Check out how long they take to respond. Besides speed of responses, check to see if they are technically competent. You wouldn’t want to sign up with a host that is run by a bunch of salesmen who only know how to sell and not fix problems.
FTP, PHP, Perl, SSI, .htaccess, SSH, MySQL, Cron
If you are paying for a web hosting account, you really should make sure you have all of these. Note that some commercial hosts do not allow you to install PHP or Perl scripts without their approval. This is not desirable since it means that you have to wait for them before you can implement a feature on your site. The ability to create or modify “.htaccess” files is needed if you are to do things like customize your error pages (pages that display when, say, a user requests for a non-existent page on your site) or to protect your site in various ways (such as to prevent bandwidth theft and hotlinking, password-protect a directory (folder), etc). SSH access is useful for certain things, including testing certain scripts (programs), maintaining databases, etc. MySQL (“What is MySQL?”) is needed if you want to run a blog or a content management system. Cron is a type of program scheduler that lets you run programs at certain times of the day (eg, once a day). Check to see if these facilities are provided.
SSL (secure server)
If you are planning on selling any goods or services through your website, you may want to see if the web host lets you set up SSL (a secure server). You may have seen this on other websites where their web address begins with a “https://” instead of “http://”. Setting this up will normally involve additional charges or a higher priced package. At this point, the main thing is do is to check if they are available at all before you commit to the host. You will definitely need to have SSL if you plan to collect credit card payments yourself. If you’re relying on a payment gateway instead, and are not otherwise collecting sensitive or private information from your customers, it’s possible that you don’t need this facility. For those who are wondering about what this is, but are too lazy to click through the link in the previous sentence, a payment gateway is just a third party company, like PayPal, that collects credit card payments on your behalf.
Email, Autoresponders, POP3, Mail Forwarding
If you have your own site, you will probably want to have email addresses at your own domain, like [email protected], etc. Does the host allow you to set up whatever email addresses you want on your domain, so that mail can be forwarded to your current email address, or placed into a mail box on your web hosting account itself? Can you set an email address to automatically reply to the sender with a preset message (called an autoresponder)? Can you retrieve your mail with your email software?
This is called various names by different hosts, but essentially, they all allow you to manage different aspects of your web account yourself. Typically, and at the very minimum, it should allow you to do things like add, delete, and manage your email addresses, and change passwords for your account. I will not sign up with a host where I have to go through their technical support each time I want to change a password or add/delete an email account. Such tasks are common maintenance chores that every webmaster performs time and time again, and it would be a great hassle if you had to wait for their technical support to make the changes for you.
Multiple Domain Hosting and Subdomains
For those who are thinking of selling web space or having multiple domains or subdomains hosted in your account, you should look to see if they provide this, and the amount that they charge for it (and whether it is a one-time or monthly charge, etc).
Web Server and Operating System
In general, most people will want to sign up for a web host offering a Unix-based system (like Linux, FreeBSD or OpenBSD) and running the Apache web server. Most web-based software assume your website is running on such a system, and you will usually experience fewer compatibility issues with it. There are also a lot of guides available on the Internet on configuring such systems, so finding help when you need it is easier as well. In my opinion, the only time when you will want to use a Windows server is if you’re running Windows-specific programs, like ASP scripts. But even then, you’ll probably be better off looking for a PHP-equivalent, and using a Unix-based system.
While price is always a factor, you should realize that you often get what you pay for, although it’s not necessarily true that the most expensive hosts are the best.
Monthly/Quarterly/Annual Payment Plans
Most web hosts allow you to select an annual payment plan that gives you a cheaper rate than if you were to pay monthly. My current personal preference is to pay monthly with all new web hosts until I’m assured of their reliability and honesty. Paying monthly allows me to switch web hosts quickly when I find that the current host does not meet my requirements: this way, I’m not tied down to a bad web host because I have prepaid for an entire year. I do this even if the new web host guarantees that they will refund the balance if I’m dissatisfied, since at the point I sign up, I have no assurance that they will honor their guarantee. I learned this after being promised, by SiteGround, about a refund and had to fight to get one.
Not all hosting companies own or lease their own web servers. Some of them are actually resellers for some other hosting company. The disadvantage of using a reseller is the possibility that you are dealing with people who don’t know much about the system they are selling and who take longer to help you (they have to transmit your technical support request to the actual hosting company for it to be acted upon). However, this also depends on both the reseller and the underlying hosting company. It is thus wise not to rule out all resellers; there are a number of reliable and fast ones who are actually quite good and cheap. In fact, a number of resellers sell the same packages cheaper than their original hosting company. If you find out that a particular company is a reseller, you will need to investigate both the reseller and the real hosting company.
If you don’t stay in the USA, you have the option of hosting your site with some local provider. The advantage here is the ease of dealing with them (they are after all easily accessible by phone call or a visit), your familiarity with the local laws and easy recourse to those laws should it be necessary. It should be your choice if your target audience is local (eg a local fast food delivery service). On the other hand, hosting it in USA has the advantage of faster access for what is probably the largest number of your overseas visitors (particularly if you have an English-speaking audience). You also have a large number of hosting companies to choose from, and as a result, cheaper prices too.
You should make it a point to check out what others have to say about the web host. Unfortunately, this is easier said than done. There are many reviews of web hosts around. Some are reviews made by a single webmaster on their own site, others are posted on webmaster forums. However, as you should always do when looking at reviews (of anything), read them with a pinch of salt. Some glowing reviews may come from people working for the web host itself, disguised as multiple satisfied customers. Likewise, negative reviews of a particular host can sometimes come from unscrupulous competitors of that host. In addition, even if the review is genuine, be careful about trusting a glowing review from someone who has been with a web host for only a few months. While that person may be perfectly honest, you can’t really tell the quality of a web host if you’ve only been hosted on its server for so short a time. That person could simply be going through what webmasters jokingly call the “honeymoon period”.
The converse is also true. Honest bad reviews about a web host from brand-new webmasters are problematic too. You have to evaluate carefully whether the bad review is actually a reflection of how bad the web host is, or how inexperienced the webmaster is. That is, the newcomer may ascribe faults to the web host that are actually his/her failure to properly understand how to do things. The root of the problem here is that there are many technical aspects to creating a website that can easily trip a newcomer. I have read supposedly-bad reviews of web hosts that actually say more about the newness of the webmaster than the quality of the web host.
This may all sound complicated, but researching before jumping in can save you headaches. If you want to test the customer service, get on a phone call or chat – be that pushy customer with tons of questions. How the hosting companies respond to you should give you a general idea of how that company is going to treat you as a customer. Not always, but a lot of the time, this suggestion works. Choosing a good host will determine how well your site will work for you – and a good working site is the difference in building a business or a future.
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