Target has been busy. They’ve removed gender-specific labeling in most of their children’s departments, have adopted a very supportive breast-feeding policy, are increasing their non-gender-specific bedding products, and featured a child with a disability in their last Halloween ad. And, as if we didn’t need a reason to love them more, they’re in the news again for their forward-thinking and customer-oriented values.
Beginning next month, Target will roll out new shopping Carts specially designed to help kids and adults with physical disabilities.
“Target execs heard about the carts from customers as well as a Target employee at corporate headquarters in Minneapolis who is the Parent of a special-needs child,” Kristy Welker, Target Spokeswoman, told Yahoo Parenting.
Target is working with Caroline’s Cart — a cart that “provides parents and caregivers a viable option to transport a child through a store while grocery shopping, without having the impossible task of having to maneuver a wheelchair and a traditional grocery cart at the same time.” The cart is named after Caroline, the special-needs daughter of Drew Ann and David Long, founders of the Parent Solution Group LLC and designers of the cart.
The carts have been selectively tested since February of 2015, and the results have been “overwhelmingly positive,” says Welker.
I think the response to many of Target’s recent changes have been overwhelmingly positive. Well done, Target!
What do you think about Target’s recent changes? Will they encourage you to shop their more?
You might also be interested in:
Target Puts a Bullseye on Gender Stereotyping of Kids’ Products
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