An Internal Link is a link on your site that points to another page on your website. Creating Internal links helps increase the pages viewed by each unique visitor on your blog. It also helps search engines to navigate/index all of your sites pages. How, you ask?
Internal linking increases page views by enticing visitors to read related articles. For example, at the bottom of this page, you’ll see a list of recommended articles related to the article I’m writing now. when you click these links, you’ll go to another blog post on my site. You can also choose to create text links throughout your blog post providing anchor text to related articles.
Search engines use internal links on your website to crawl and index pages. Using anchor text that matches the content of the page it points to will help Google understand the topic of that page. As a result, Google will give this page a higher rank and the page will appear higher in search results for the key words used in the anchor text.
Additional ways to increase the amount of internal links on your site:
- Use a sitemap
- Use Blogger labels to create links to your most relevant content
- break up longer blog posts into a series of posts that link to each other
- create a monthly blog summary that links to all of the posts that you created that month
- create an FAQ section
Remember, creating a lot of relevant internal links will help entice readers to view additional content on your site and at the same time help search engines to identify and index your content.
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