The history of BTW popularly known as “Bittoo Tikki Wala” is very interesting and inspiring.

In his early days and at a small town of Ayodhya Satiramji was respected as a ‘tutor’ who used to administer ‘tuitions’ to poor students, hence initially he was popularly known and addressed as  Masterji.

Initially the idea of selling North Indian street delicacies such as Chaat, Bhalla, Papri and Tikki took shape and got him going. His skills sharpened and struck deep. He now needed a loyal supporting hand. Masterji decided to expand his business along with his nephew Sh Ramakant, who too started the success journey and moved together.

With limited resources available, he purchased a ‘Rehri’ on which a Logo Mentioned ‘BITTOO’ was already ‘embossed’. Hence Satiram got transformed to Bitoo jee.

Thus a modest Journey began, and bittoojee started selling snacks on his portable stall (Rehri) in the streets of Rani Bagh and people from all walks of life, society, class, religion, gender and ethnicity liked and admired his mouth-watering products.

His dedication, honesty and utmost faith in himself and his people management skills kept him motivated all the way. His sheer hard work and honesty attracted many like-minded people who blessed his business venture. His business grew in leaps and bounds. Now, instead of selling his products as mobile hawker, he got a shop to establish his business. He opened his first shop in 1991 at Ranibagh Market.

He earned people’s respect with his honesty and simplicity. Within a few years, Masterji’s popularity grew far and wide. Encouraged by his success he opened more outlets and ventured into new fast food, snacks and now into full-fledged Catering Services in Delhi. His business started getting established to compete with the best in the market.

Masterji’s corporate vision and encouragement received from people made him to go national from his family business. He got his Satirams BTW name registered and started establishing brands across India. Currently he has 10 brand outlets criss-crossing Delhi-NCR with more than 500 employees earning their lively hood through the venture.

Masterji’s passion for quality and his work ethics, led him to a coveted position of Chairman of BTW, which has now ventured into unexplored territories of traditional & International Fast foods, Bakery, RTE, Syrups, Sweets, and Cookies. Today, he owns a factory of 25000 sq feet, having state-of-the- art infrastructure and well established processes to produce quality products and taking on competition with bigger brands in the ready to eat category.

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