Melissa Agnes is the author of the new book Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a leading authority on crisis preparedness, reputation management, and brand protection, and is an advisor to some of today’s leading organizations faced with the greatest risks.
We discussed a number of real-world examples of brands handling crises, including how Equifax handled the breach of millions of customers’ data. Melissa also provides some advice about how your personal brand needs to be protected if and when a Crisis Strikes for you.
You can buy her book here (these are not affiliate links):
You can follow Melissa on twitter at @melissa_agnes
You can learn more about Melissa at MelissaAgnes.com
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