You may have the best intentions to send Holiday cards this year, but often times, this to-do list item gets moved to the low-priority section as the days quickly pass in December. For business owners and people in leadership roles, that could be a major missed opportunity.
As more and more people spend hours each day on computers and mobile devices, the handwritten card is becoming increasingly rare and special--which makes it an easy way to stand out from the crowd during the busy holiday bustle.
The question is: How do you find time to write Meaningful Holiday Cards when you don't have much time to devote to this activity? I went to Twitter and asked business owners for tips on how they do it and gathered a few of the best tips below.
1. Wait until after the holidays
Suzanne Moore of So Suzy Stamps says that she often waits until the quiet period right after the holidays to sit down and write reflection letters that look back on her business relationships over the past year. It also increases the chance of being read and remembered, she explained, because people are finally slowing down after the rush of the holidays.
Moore recommends starting with something as simple as, "While we take the time to reflect on all that has been accomplished this year, we want you to know how important your partnership/loyalty/support/commitment/friendship has been to our company."
2. Pick a night and work late
If you truly don't have any extra time in your day that you can devote to sitting down and writing these messages, sometimes the only thing to do is to extend the work day a bit and get it done.
For copywriting business owner Dave Schafer, the only way he gets anything extra done in December is to put on a pot of coffee and work into the nighttime hours. The good news is: This activity is also a good way to reflect back on client relationships--and may even prompt some ideas for future collaborations.
3. Focus on a single personal reference
It can feel overwhelming to write a meaningful message to each individual person--so chocolatier Lawren Askinosie recommends focusing on a single personal reference within each card rather than trying to craft a long-form message for each.
To do this efficiently, she suggests keeping your stack of cards nearby so you can write your message down the moment you think of it.
Don't rush it
In my own experience, the most meaningful cards I've received from friends and colleagues are the ones that are thoughtfully handwritten with a note personalized around a shared experience from the past year. They aren't always long, but they feel more special than a quickly dashed off "Happy Holidays" and a signature.
Sitting down and writing these messages does take time, but if you don't rush it, they can make an important impression on the recipient that positively impacts your working relationship for the next 12 months.