Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Welcome to Parenting 101.
It's a subject I know nothing about, save from observing those who have tried it.
One thing I do know is that parents torture themselves in order to be Perfect.
Sometimes they do it in silence. Sometimes, in that desperation to be perfect, they take it out on their kids.
They don't necessarily stop to think what their kids truly need. And what their kids actually see and are.
Here, then, is two minutes that just might make you think.
After you've made several loud snorting sounds and wiped away more tears than you shed at the end of Edward Scissorhands.
Yes, it's sponsored by Kraft. I'm sorry about that.
But the parents seem entirely genuine about how they truly feel.
Their desperate need to be perfect echoes something most human beings tell themselves all the time, something that's reinforced by our nauseating, community-deficient, winner-takes-all culture.
Parents tell themselves they're never good enough.
As one dad says in this film, he doesn't know whether he's pushing too much or not enough.
As a mom explains, there never seems to be enough time to do it right.
If the twist at the end didn't get to you, I suggest several appointments with your nearest, dearest psychological professional.
Kraft says that 4 out of 5 kids say they'd rather have a great parent than a perfect one.
They'd rather have a warm, loving human being than a drill sergeant.
Buried in that thought is surely a vast truth.
Who one earth likes a perfect kid? Who on earth likes a perfect adult, for that matter?
Yes, a perfect apple strudel is wonderful. Perfect pierogi with cabbage or cheese and potato are, indeed, to die for.
But a perfect human being? I can't imagine anything more dull.