Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
The world makes no sense.
How many CEOs are willing to admit that?
Rather than, say, just line their own pockets in preparation for a very dull, self-satisfied retirement.
That's why Elon Musk's way of doing things is so engrossing.
In the middle of trying to break boundaries and reach for far-off stars, he still finds time to admit that the world is a very silly place.
Take, for example, his Twitter exchanges over the weekend.
He suddenly revealed something very dramatic.
Falcon Heavy to launch next month from Apollo 11 pad at the Cape. Will have double thrust of next largest rocket. Guaranteed to be exciting, one way or another.-- Elon Musk (@elonmusk) December 2, 2017
You have to adore the "one way or another " part. Yes, this thing could explode.
So to make it a little more entertaining, the Tesla and SpaceX CEO added a twist.
Payload will be my midnight cherry Tesla Roadster playing Space Oddity. Destination is Mars orbit. Will be in deep space for a billion years or so if it doesn't blow up on ascent.-- Elon Musk (@elonmusk) December 2, 2017
An oddity goes on an odyssey. What could be more poetic?
But why would he do this?
Oh, it's obvious if you think about it.
Red car for a red planet-- Elon Musk (@elonmusk) December 2, 2017
The whole point of it is, of course, the sheer wild absurdity of the plan.
Anything could go wrong. Everything could go wrong. So why not try and make it memorable either way?
I love the thought of a car drifting apparently endlessly through space and perhaps being discovered by an alien race millions of years in the future-- Elon Musk (@elonmusk) December 2, 2017
Now of course there will be those -- substance-snorting Wall Streeters, for example -- who will think Musk a crazy loon.
But don't you love the fantasy of the whole thing?
Please whisper this quietly, but much of business is infernally dull.
The discussions, the debates, the deliberations and the machinations are energy-sapping and often pointless.
It's all a game of one person trying to get the upper hand on another. Just to "win."
Isn't it refreshing to see a CEO enchant with whimsy and uplift with absurdity?
Imagine how uplifting it would be if, one day soon, we all got our telescopes out to watch a midnight cherry Roadster floating around space.