New Century Global Centreis a multipurpose building in the Tianfu New Area of Chengdu, China. The 100-meter-tall (330 ft) structure is 500 by 400 meters (1,600 by 1,300 ft) in size with 1,700,000 Square Meters (18,000,000 sq ft) of floor space.
Developed by billionaire Deng Hong's Entertainment and Travel Group (ETG), nearly 400,000 square meters (4,300,000 sq ft) of the building is devoted to shopping. It also houses offices, conference rooms, a university complex, two commercial centres, hotels, an IMAX cinema, a "Mediterranean village", a pirate ship and skating rink. The centrepiece of the building is a 5,000 m2 (54,000 sq ft) artificial beach, where a giant 150 by 40 m (490 by 130 ft) screen forms the horizon to offer sunrises and sunsets. At night, a stage extends out over the pool for concerts. A stand has been built overlooking the pool with a food court and entrance underneath at the floor level. The new Intercontinental Hotel will feature 1,009 rooms that are spread over 6 x 8 story blocks around the edge of the complex.
It is a marvel, even on the ever more ambitious scale of Chinese mega projects, and while no one knows how much it cost, the local government is rumoured to have spent as much as £5 billion on the project. “We are absolutely full at the weekend,” said one employee at the Lavazza coffee shop inside.