It’s common knowledge that millionaires handle their Money differently than many, but what’s their secret? Does education have anything to do with it? Some say that you have to work hard, and others suggest saving every penny. But, which one is right for you?
In this article, I interviewed these 25 millionaires and asked them a very basic question: “As a millionaire, what is your number one money secret that could help others on their way to financial independence?”. And, to my surprise, the answers were all different! 25 different money secrets from 25 millionaires! Lets dig in and find out what they know!
Top Money Secrets As Revealed by These Millionaires
Focus On What You Do Best
A lot of people want to be good at everything. Marc Andre from Vital Dollar says a better and more profitable approach is to focus on what you do best and continue to improve your strongest skills. Being extremely good at one thing is likely to help you generate a lot more income than being pretty good at a lot of different things. Your weak areas really don’t matter all that much if you have transcendent skills in a particular area.
Think about a highly talented coder, a world-class athlete, a skilled musician, or a great salesperson. Their best skill is what matters and what makes them so valuable. It doesn’t matter if that’s the only talent they have.
Some skills are more valuable than others, so it also pays to do some research. If you’re not sure if a particular skill is worth honing, check to see what experts in the field are able to make.
Invest Where You Spend
Dr Jeremy Britton DFA SAFin DD, and CFO, BostonTrading.co says his money secret is “invest where you spend”. It’s a phrase he coined back in the early 2000s and featured heavily in his 2006 book, “Who’s Taking Your Money? (and how to get some of it back!)”. Britton didn’t realize it was such a revolutionary concept until thousands of readers told him so.
Dr Britton Adds, “I used the same telco for years with my mobile and office phones and had stock in them. When their service turned sour, I switched providers and switched to owning stock in the new company. The former company continued with bad service, their stock went down, and stock in the new company soared.”
#InvestWhereYouSpend saved both Briton and his clients from losing money in the 1999 ‘tech wreck’ as the majority of the new and hyperinflated companies were not making profits. They prospered by investing in companies that had regular cash flow: suppliers of food, fuel, phone services, power, etc.
If you trust the bank with your savings, buy their stock. If you trust the energy company, grocery store, etc, buy their stock. Britton adds, “Remember to sell the stock when you are no longer financially supporting them. When COVID19 hit, nobody was spending money on rental cars or airfares (sell Hertz and airline stock). Everyone was working from home (buy Zoom, Microsoft, and home office suppliers).”
Get Yourself Financially Fit
Think of getting out of debt and into FINANCIAL FREEDOM like deciding to FINALLY GET IN SHAPE.
- REDUCE EXCESS spending
- TONE-UP your credit score
- CONSUME healthy habits
- and then stay STRONG – by INVESTING
“Think of this project like you are BUILDING the MUSCLE of your FINANCIAL LIFE. And, by the way, another great benefit of being physically and financially fit leads to stress reduction”, says Cary Singleton, founder of MillionStories.com’s bite-sized entertainment and tools to start your financial fitness plan.
Just like you are the CEO of your physical body, you are the CEO of your financial life. Don’t be afraid to ask for COACHING. And perhaps you’ll want to pay a trainer who is a Certified Financial Planner. You can even build a team of friends and family members who motivate each other by breaking the taboo about talking about money.
Invest the Raises
Want to become a millionaire sooner than later? Michael Quan, Author of The F.I.R.E. Planner, explains how he saved upwards of 70% of his income and didn’t feel like he was sacrificing my livelihood. First, Quan focused on saving and investing as early as he could. Quan started out investing just $20 per month into a brokerage account. And, this was an important first step to begin the momentum of saving and investing.
Next, here’s the secret of how Quan accelerated his savings rate. “I anticipated my future raises before I earned them. Then every time I had a salary increase or bonus, I would take a portion of it (15%) and spend it on something nice to reward myself. The remaining 85% I would put away into savings and investments like ETFs. I made it easy for myself by automating the savings with free banking tools. And, I set up my investment contributions to be auto-deducted each pay period into my 401K”, adds Quan.
Related read: 19 Ways to Use Your Tax Refund to Build Wealth
Use Margin Wisely
“Margin is my single financial secret weapon. It has a bad reputation” says Michael Jacob, Co Founder of Filter King.
Jacob offers three pieces of advice related to using margin:
- Use less than 25% margin; that is a safe amount to always avoid a ‘margin call’ if / when your securities drop in price.
- Only use margin on assets that can appreciate (more stocks and real estate).
- Make sure your broker is giving you a competitive rate on the debt. Interactive Brokers offers margin rates of around 2%.
Like all things margin must be used properly, when abused or misused it will lead to issues. However, when used properly it offers a land of prosperity.
Related read: How to Sell Covered Calls for Monthly Income
Make Money Work For You
“Don’t work for money, let money work for you, the biggest secret of them all”, says Harvey Raybould, owner of Freedom Via Property. The earlier in life folks adopt this principle, the quicker they will become a millionaire. When we trade our time for money, our earning potential will always be limited to the physical number of hours we can work in a day. “All millionaires and billionaires leverage other people’s time and build their own assets to give them limitless hours of earning capacity. They make money even when they’re sleeping”, adds Raybould.
Rayboulds’ three keys to becoming a millionaire are to build cash flowing assets, build a great team around you and build multiple streams of income. During his own journey to becoming a millionaire, Raybould had to make many sacrifices and went through hard times. “I remember when friends of mine were out partying or going on amazing holidays and I couldn’t go because I didn’t have any money”, adds Raybould.
But gradually during his 20’s things started to turn around. Rayboulds’ business started to make money, he bought his first property and became more financially literate. He stopped buying things he didn’t need, especially on credit and store cards and started saving and investing all his spare cash.
Fast forward to today, Raybould now has a multi-million-dollar property portfolio, that is looked after by his team. “I recently sold a business for hundreds of thousands of dollars. I have angel invested in nearly 30 companies, I have stocks and shares in pension funds and a cryptocurrency portfolio. Plus blogs I am building an income stream from and a real estate development business” says Raybould. Indeed, there’s something to be said about having multiple sources of income.
Related read: 19 Blue Chip Stocks for Incredibly Reliable Dividends
“When you are just starting out, focus on building your primary income stream”, says Ryan Maestro, Investment Strategist with WantFI.com. Many people want success to happen quickly and start working on many different side hustle projects hoping that something will stick and the money will start rapidly flowing in, but that often distracts from the golden opportunity right in front of you with your career progression. Side hustles can bring in extra money, but often your entire work effort is spread thin across too many projects leading to a mediocre result on everything. You want to get recognized early on in your career as a go-getter, so distractions from that image won’t help. Feel free to experiment with side hustles once you’ve tended to your primary source of income.
Secondly, “don’t succumb to lifestyle inflation spending everything you’ve earned. Utilize your retirement accounts and immediately start investing in S&P500 index funds or passive income streams where more money is made with money” adds Maestro. Indeed, the more you invest, the higher the probability of becoming a millionaire sooner. Similarly, the longer you wait to invest, the much larger the monthly contributions are necessary to reach the millionaire goal. Start young and you won’t miss the lifestyle you never had.
Related read: How to Invest in the S&P 500
Diversification is King
Income diversification may sound like very old advice but, according to Ryan Scribner, “Diversifying my income helped me climb the top of the ladder faster and maintain that status.”
Scribner decided to build an online business in 2016. His first venture was a Youtube channel which now gives provides him a $30,000 monthly revenue. It was not an easy journey though. Like most business owners, they have their own share of struggles, but it can be worth it.
“As soon as I earned thousands of dollars from my Youtube channel, I began to look for other baskets to put my eggs in” adds Scribner. His next venture was a blog called “Investing Simple” which he built together with a business partner in 2018. “With the Youtube channel and blog earnings combined, they are bringing in $40,000 – $50,000 revenue in total!” says Scribner.
But Scribner didn’t stop there. He looks for other platforms to diversify his income. He’s invested in real estate, bitcoin, blue chip stocks and bonds and other trading platforms.
The biggest secret Steve Oliverez has learned is to stay focused on the big picture and things that are really going to move the needle. “I’ve seen a lot of advice about cutting out spending on things like $5 coffee from Starbucks. Sure, overspending can get you into trouble, but that coffee isn’t preventing you from being wealthy. I’ve watched someone spend 4 hours just to save $10 on an oil change.” says Oliverez.
Instead of focusing on ways to save a dollar here and there, Oliverez refocused his energy where it would have the greatest impact. He spent time every week working on his resume and researching job opportunities. Then, he put together all the reasons he should get a raise and asked for one, and ended up doubling his salary! Then, when it came time to buy a house, he researched and negotiated until he got a great deal and the best interest rate he could get on the mortgage. “In the meantime, I started a side hustle that eventually let me leave my day job entirely. The net result was more money than I ever could have possibly cut from my budget”, adds Oliverez.
By focusing on the big picture items, Oliverez never had to give up the small luxuries like an evening out with friends or the occasional caramel macchiato.
Passive Income is King
“I’m always looking to alchemize my active income into passive income, specifically into reliable, high-return, tax-sheltered passive income sources”, says Dave Mason, Author. Indeed, Mason’s primary income currently comes as the owner of an ecommerce business called Knobs.co. However, e-commerce can be volatile. it can go up and down with changing trends and Google algorithm updates.
Further, Mason also earns income as an novelist through books such as The Cash Machine and through running courses that teach about goal setting and understanding financial fundamentals, but these income sources require tremendous time commitments. Thus, he’s developed the practice of reinvesting the majority of his income from his business and writing. Indeed, the proceeds get invested into vehicles that will generate steady income without any close attention or effort.
“My two favorite passive income vehicles are real estate and the purchasing of small businesses. I like to invest as part of a larger, private equity ownership group, otherwise, I run the risk of winding up with another business to manage”, adds Mason.
Mason has also invested in a number of nursing homes. He is involved with a private equity group that buys failing nursing homes and uses its expertise and economies of scale to increase their profitability. “I like these investments because they are both real estate and small businesses”, says Mason. Indeed, the advantage of real estate is that it can generate tremendous tax advantages through depreciation. But since the homes are also small businesses, they can generate a greater return on investment than real estate alone.
Keep a Clear Vision and Make it a Habit
Every 6 months or so, Chrissy Randall, a Wealth Coach with Reimagining Wealth Inc. sits down to realign her vision of wealth. “I examine where I am currently and get clear on what I want to create moving forward. This can be to increase my stock portfolio, invest in more real estate, or spend a month with my family in another country. Then I commit to taking at least one step towards this new vision every single day”, says Randall.
Randall says she wakes up every morning and asks herself, “What am I going to do today that will get me closer to the wealthy life that I want?” This question opens up her brain for possibilities and forms a habit of creating wealth. “I don’t let myself off the hook, I make sure I do something every single day. Sometimes I involve a friend that has the same wealth mindset and we keep each other accountable”, adds Randall.
Understand Your Investments
“When my income jumped, I was suddenly surrounded with people who had ‘opportunities’ for me. Some were friends, and others were introduced to me. I understood it was good for me to ‘diversify’, so I listened to their advice”, says Ali Brown, founder of The Trust.
Within a year Brown says she was invested in high-priced real estate, a hot new restaurant that was opening in L.A., and a business venture in a category she was completely unfamiliar with. All went bust or became a mess within a few years. The good news is she smartened up, and from that point on, made a rule to never invest in anything she didn’t understand.
“Another fact I now understand is no one — no one — will ever care as much about your money as you. That includes even people who you put in charge of your money”, says Brown. Indeed, you can be surrounded by the best accountants and financial team, but rule #1 is to look out for #1… and that’s you.
Believe In Yourself
The phrase “I don’t know….” is a common limiting belief that Dean Graziosi, Success Coach had to overcome. “I didn’t go to college and I barely finished high school, I struggled with dyslexia and had teachers and friends tell me I wouldn’t amount to anything. But instead of using my lack of experience as an excuse and focusing on the doubt in my mind, I became innovative.”, adds Graziosi.
Graziosi says he wasn’t always the smartest person in the room but always had enthusiasm. He says he wakes up every day and puts positive thoughts at the forefront of his mind. Be enthusiastic about your motivation, your innovation, and your ability to surprise the competition and from there success will come. Graziosi says he also had teachers and friends telling me “You can’t do that.” But he didn’t let it limit himself. Instead, Graziosi took that negative feedback and turned it into energy and the wind behind his sails.
“When I had negative thoughts going through my head, I asked myself ‘What is my Why’? I acknowledge the energy, I prove that the negative thoughts are wrong, and I harness the power of that thought to make what I really want to happen”, adds Graziosi. Indeed, all that matters is to remember that your purpose is greater than any challenge you’re facing.
Related read: Best Jobs For Millennials Without A Degree
Live In a Low Cost of Living Area
By living overseas, I grew my net worth from $600,000 to $1,100,000+ in 6-years, all while in retirement”, says Marco Sison, Retirement Coach at Nomadic FIRE. Outside of investing to take advantage of compound interest, Sison’s most impactful financial strategy was leveraging Geographic Arbitrage. By jumping on a plane to live overseas, he cut his monthly expenses by over 60%.
Previously, Sison lived in a medium-cost city in the US, where Sison says his modest lifestyle cost was ~$3,700 per month. Today, Sison lives in Split, Croatia, where his total expenses are ~$1,400. “I save over $27,000 per year on lower healthcare, rent, and other living expenses”, says Sison. Could he be on to something?
Sison’s retired life abroad is not only cheaper but also better. For example, he rents a large 2-bedroom furnished apartment that is a 15-minute walk from the beach in Split, Croatia. Sison’s rent, including utilities, is just $600 per month. A similar-sized apartment in a medium-cost city in the US would cost $1,800, with no beach included.
“Not only are my expenses lower, but I can afford a fuller lifestyle. Last year, I lived in the Philippines, spending ~$1500 per month, including an active social life, an apartment in a trendy neighborhood, frequent dining out, and maid service- all luxuries I could not afford in the US”, says Sison.
Be Passionate About Your Business
“I have been passionate about gemology since I was eight, and have been in the gem business for over 30 years. As an aesthete, I admire beauty and luxury. As a trained economist and 8-figure serial entrepreneur, I tend a well-rounded investment portfolio that prioritizes solid and steady yields”, says Dr. Thomas Schröck, CEO, The Natural Gem.
For Schröck, Gemstones are such as sapphires, rubies, and emeralds, in particular, have shown significant promise over the past 30 years. Surely, it’s also an effect of two recent major economic crises. While white diamonds have remained fairly stable, the value of natural, untreated gemstones has more than tripled since 1995. Rubies- since they are also the rarest of the three- have even grown by more than 8% annually.
“I have myself collected a plethora of gemstones throughout the years, first for pleasure, then for investment purposes– and they have since become a way of storing my wealth in something small, beautiful, and durable. All in all, you could say that it has been my love for gemstones that has gotten me to the level of success of where I am currently at”, adds Schröck.
Related read: One Gen Z’s Path to Financial Independence
Have a Backup Plan
“My top money secret to becoming a millionaire is to have backup streams of income streams”, says Michelle Schroeder-Gardner, Blogger & Writer at Making Sense of Cents. Diversifying your income streams is important because it allows you to not be too reliant on one source of income. For example, consider what would happen if you were to have a bad income month with your main source of income. Having a backup plan is always great for the mind.
It also makes reaching your money goal faster, as you’ll be earning income from multiple sources instead of just one. “There are many sources of income that can be more passive than others so that you aren’t always working a ton of hours, such as rental real estate or building dividend income“, adds Schroder-Gardner.
Related read: How to Ensure Financial Security
Johannes Larsson, CEO & Founder, Financer offers his top millionaire money secret. “Anything you do in life – don’t nitpick. Nitpicking is detrimental to your money, but also to your time and focus. The two most precious resources a millionaire has.”
“Financially, this comes down to focusing on making millions of dollars, not saving pennies. Wherever you put your time and focus, you will get results, so be aware of the results you really want. If you focus on saving pennies, then you will have pennies.”, adds Larsson.
Many people are dollar-foolish and penny-wise. To be a millionaire, it’s important to reverse the mindset. Be dollar-wise and penny-foolish. If you want to go to a restaurant and pay $200, do it. That’s not what will stop you from becoming a millionaire.
“Instead, I focused my time and money on creating a business that solves significant problems. It was 2015 when I made the decision that made all my previous decisions irrelevant. I sacrificed a percentage of my revenue and gave it to my team members. I started paying them with a commission, as well as per task, and it was an essential step that I had to do to grow my business. And, I stopped focusing on saving pennies from my employees’ salaries and started focusing on the bigger picture. In return, our revenue grew from €0.4M to €1.7M, so I would say it was a good choice.”, adds Larsson. And I would agree.
Build Wealth Through Side Hustles
Charlie Chang, a real estate broker & YouTuber with over 350,000 subscribers suggests that for anyone who wants to build wealth is to start doing side hustles. “People that want to take advantage of the tax code and be able to stop trading time for money, it’s essential to start making 1099 income” adds Chang.
Indeed, 1099 income is treated differently than W2 income by the IRS. After college, Chang started doing things like tutoring, photography, videography, and modeling. While he doesn’t do those things today, they gave him valuable skills and contributed to his success in his current businesses.
“The way I look at it is, trading time for money results in a cap in a person’s income, and if you want to start scaling to 7 figures and beyond, there are very few W2 jobs that pay $500/hour or more”, says Chang. Start doing side hustles, those will lead to real businesses that are scalable, and that is when big wealth can be achieved. Last, Chang reminds me that he always tells people to not be scared to fail! Indeed, he has started dozens of businesses and almost all of them have failed or fizzled out. Just start, don’t overanalyze, and good things will come from it.
“One of the biggest drivers to building wealth for me was to marry smart”, says Jon Dulin, Founder of Side Hustling Money. Dulin wanted to be with someone who shared many of the same values as himself, both financially and non-financially.
Financially, Dulin has always been a saver and investor and needed a spouse who not only was a saver but also had similar goals to himself. This included retiring early and living life on their own terms. “By having a partner on the same journey with you, you not only get enjoy everything more, but you get there faster too in many cases”, adds Dulin.
This isn’t to say they agree on every aspect of money and don’t get into disagreements about spending money. They do. It’s part of life. But the key is they agree on the bigger picture, the long-term goals. “If we didn’t there would be a lot of arguing and unhappiness”, says Dulin. And this type of arguing can potentially turn into a divorce, which means you lose a good portion of what you both worked so hard for.
Of course, divorce can happy at any time and for many reasons. But finding someone on the same page as me when it came to the bigger things in life, has made my life that much better. And being happy helps Dulin to be motivated to reaching his goals.
Related read: How to Start Investing Online in 2021 – A Complete Guide
Make Access to Your Energy A Privilege
Jacqueline Relke, founder of the JW Method offers a rather controversial millionaire money secret: Make access to your energy a privilege.
“When I say this a lot of people think this is in arrogance or ego — but it is actually the exact opposite. It is rooted in confidence and ambition”, says Relke.
Indeed, Relke learned early on in her career that energy is power. That the million-dollar value her energy holds was the key to her success. “When I realized that being a millionaire didn’t start once I had the 000,000’s in my bank account — it was game over. I shattered the glass ceiling by deciding to be a millionaire in mindset, confidence, and ambition — and the 000,000’s followed”, says Relke.
Become a Millionaire With Real Estate Rentals
TJ Sayers, owner of Birmingham Homebuyers, LLC says his best tip for becoming a millionaire is to invest in residential real estate (single-family homes and multi-family apartment complexes). “I began investing in single-family homes in 2015. Between 2015 and 2018 I had purchased 8 single-family homes and one 14 unit apartment complex. With the rising market over the last several years, those single-family homes I paid $60k for are now worth $120k each. The apartments have also increased in value substantially”, adds Sayers. Now his net worth is well over $1 million.
While there are some challenges with investing in real estate, Sayers has ridden the market up to millionaire status. This is in addition to the rent he’s have collected thus far. “Real estate is a time-tested way to become a millionaire over time, and you do not have to have a ton of money to start out. In fact, when I first started out I had a negative net worth”, adds Sayers. Indeed, finding deals in today’s market is tough, but it only takes a few good deals per year to really supercharge your net worth.
Related read: How to Buy a Rental Property
Monica Eaton-Cardone, COO of Chargebacks911 says “I believe that passion and innovation are the twin pillars of financial success, and the former feeds the latter: Passion fuels innovation. When you truly, wholeheartedly love what you do — when you’re passionate about your industry, your job, and your profession — innovation is inevitable. It becomes what you think about, dream about, talk about, and read about. You love it so much, it would be unimaginable not to constantly daydream about how to make it even better! It’s who you are, and your career is a labor of love. In my own experience, innovation is actually an emergent property of passion. One begets the other.”
So, if you want to be a rich, successful, multimillionaire businessperson, Eaton-Cardone advises you to choose a profession that aligns with your heartfelt passions. Otherwise, you’ll be competing 24/7, 365-days-a-year against those who are genuinely passionate, and it just won’t be a fair fight.
Plan To Be Wealthy
Wealth isn’t generally created without planning. Robert R. Johnson, PhD, CFA, CAIA, and Professor, Heider College of Business, Creighton University knew that when he started his career, he had to make wealth accumulation a priority and that meant financial planning was essential.
Johnson was fortunate to grow up in Omaha, Nebraska, and to have been exposed to Berkshire Hathaway’s Warren Buffett at an early age. Mr. Buffett is often quoted as saying “If you want to make saving a priority, take a look at how you budget. Do not save what is left after spending; instead, spend what is left after saving.” Johnson realized that if he truly wanted to make savings a priority, it could not be a residual — what is left over. “Savings has always been a line item on my budget”, adds Johnson.
Too many people fail to build wealth because they simply save what is left after expenses. In all areas of life, you accomplish what you prioritize. “I prioritized savings and invested those savings in a diversified portfolio of stocks. The result is that I have been able to achieve financial freedom”, says Johnson.
Teach Your Children to be Money Smart
There are two types of millionaires – self-made or generational wealth. No matter which category they fall into they appreciate their financial security and wish to pass on that knowledge to their own children.
How do they do that? By talking about it. Wealthy people understand that money conversations are no longer a taboo topic in the household. Where older generations grew up never talking about money, today’s parents understand that to give their child an advantage in the world, it is vitally important to help them develop their own financial literacy.
This accomplishes two things. First, it improves the chances that their offspring will be aware of successful money habits right out of the gate after college graduation. That awareness improves their likelihood of making good money decisions early on. Clearly, making the right decisions early on can have tremendous future outcomes – think, the miracle of compound interest.
Secondly, and more selfishly for these parents, providing the launch pad for their child’s future financial success eventually lessens the financial burden on these parents. If their children are not in need of The Bank of Mom/Dad, that gives the parents more of their own financial security in the future.
As the saying goes, “You pay now…or you pay later…but you pay.” Wealthy individuals know that it is better to pay now by taking the time to make their children money smart as opposed to not doing that, rolling the dice, and potentially needing to keep a child on the payroll throughout their adulthood as they constantly need to financially bail them out.
Thomas J. Henske, CFP®, CTS, ChFC, CFS, CLU, CLTC, CES
Reinvesting The Profits
Violette de Ayala, Founder & CEO of FemCity® says her top money secret to becoming a millionaire and maintaining the status is to “continuously create additional forms of revenue that are in alignment to the work I focus on and also connected to positive social impact. I am always seeking ways to add value and creating win-win scenarios that benefit others and add more money to my pocket. I am constantly looking for ways to add multiple streams of revenue that make a big positive social impact in benefiting others.”
“When I started FemCity and had the membership revenue strong, I focused on adding a secondary stream of revenue through advertising. Once that component was strong, I added group coaching, then private consultation, and recently added corporate leadership training. I have also revamped our Membership model to create various levels based on the needs of the women we serve and created online courses from repurposed content”, says Ayala.
Creating products and services that are priced for everyone is always her intention and purpose aligned to how it improves their lives and/or business. By making products and services accessible to many based on pricing, it assisted Ayala’s company and revenue streams greatly as we entered into the pandemic. “Even though I have lost revenue from all areas, I am still financially strong because I have so many streams of revenue that add value to the lives of others”, says Ayala. At times, she launched revenue streams that weren’t successful but, always attempts them in “pilot mode” so she can opt-out easily if I see the idea is sustainable and scalable.
Reinvesting revenue into new and more diverse ways to create more income has been a great way for Ayala to achieve and maintain the millionaire status.
Millionaire Money Secrets FAQ
Rich people spend less than they earn, and invest the difference. Week after week, month after month.
There is no one secret to becoming a millionaire. Becoming a millionaire requires that one lives below their needs, and invests their money until such time they become financially independent.
Many millionaires see debt as a tool, and in fact, do use debt. Millionaires borrow to invest, buy real estate, and other assets that provide income, or have a good chance of appreciating. Furthermore, these loans often get negotiated with very low interest rates.
Both millionaires and billionaires in the United States do indeed have credit scores.
Most millionaires get rich in one of two ways. Either investing over a long period of time, or its passed down through the generations. Very few win the lottery.
Rich people invest in all sorts of things. For example, aside from the usual Stocks, Bonds, and ETFs, rich people also invest in private companies, limited partnerships, and incoming producing assets.