It is the ugly phase of the Beauty and skincare industry where in products are branded by companies in the guise of beauty and skincare products with beauty and skin-harming chemicals like Parabens, Phthalates, SLES, Mineral Oil, Formaldehyde, Sulfates, Synthetic colors, Triclosan, Toluene, BHT, Lead, etc., stuffed to make them.

These chemically induced products do more harm than good to the beauty they claim of enhancing. In such a contrastingly devastating scenario, consumers had no choice before S-Sence Beauty Products’ Founder Suchitra Kathuri, and Co-founder Soujanya Reddy said enough is enough. Women’s skin will now be protected and given proper care; those seeking premium quality, original, herbal, and natural skin, beauty, and healthcare products at affordable prices for their beauty, money, joy, happiness, and health.

An Endeavour of Sustainable Living

Suchitra shares, “The hard facts of using the chemical full beauty products just blew up our minds, and continuous research on finding the ways to avoid those products yet enhance the skin gave birth to S-Sence.”

Adding to it, Soujanya says, “The glow in the woman’s face when we talk about chemical-free skin care products gives us the inspiration to do more and make much better products for the women around us.”

The changes in the skin both Suchitra and Soujanya saw on their daughters and mothers, inspired them to make more products for the girls who can save their skin before it gets damaged with chemical-filled soaps and bath products.

‘S-Sence is a 100% women-owned Hyderabad-based company that commenced its journey in July 2021,’ with Suchitra and Soujanya deciding to chase their dreams of making their own identities. While there are so many routes and paths to earn money, they chose sustainable living as the best course to travel. The duo chose to make beauty products that are 100% chemical free, in a company that is completely plastic-free. S-Sence makes handcrafted natural soaps that help in skin care and nourishment. The company adopts a ‘Zero Chemical Products and Zero Waste Packaging’ policy and no product is tested on animals.

The raw material used is of the highest quality, hence getting the best possible soaps and body scrubs as output. The products cater to a niche segment who aspire to enhance their skin through products that don’t harass the skin and does not age the skin faster than desired. S-Sence products not only protects your skin but also slows down the skin ageing.

Organically Sponsored Picturesque Beauty

Suchitra holds a Post Graduate degree in Business Administration and was a homemaker for 13 years before she kick-started her entrepreneurial journey. A multi-tasker taking care of her home, kids, and production at the firm, Suchitra represents the first ‘S’ in S-Sence. She is keen on making quality products with utmost care. As a woman, a mother, and a daughter she understands the importance of chemical-free soaps, body scrubs and other products for the skin. She, from her bad experiences using products with chemicals, came up with the idea of developing soaps in a company using NO Chemicals. Her dream is to make S-Sence a successful enterprise that inspires other women to take up entrepreneurship and also make a place for her products in a very niche market.

Original Splendor of Grandma’s Recipe

Soujanya, a Commerce Graduate is a beauty enthusiast. She loves being ready for herself. Always keen on looking good, but tired of using products with chemicals. In her pursuit of chemical-free skin care products, she sowed seeds for S-Sence and yes, she is the second ‘S’ in the brand name.

Soujanya takes care of R&D and Product Development at S-Sence. Her love for ‘Plastic Free World,’ passion for sustainable living, and organic products laid a path for the company whose basic principle is ‘Zero Chemical products and Zero Waste packing. It is her brainchild to give life to her grandma’s recipes and present it to the modern world and she is out to bring back the ancient Indian recipes which have taken a back seat for a long.

Both founders laid down a clear path to take their share of the multi-million-dollar beauty products market across the globe. “Branding our company and its products take an important position in our growth strategy and future planning,” reveals Soujanya.

From Homemakers to Brand-Makers

Sharing challenges successfully encountered by them, Suchitra says that the biggest challenge was adjusting their daily life schedules to accommodate production. “Having been homemakers for more than a decade, we cannot afford to compromise on our time for kids and family,” she expresses. Going through the same routine and responsibilities and doing research and test batches within the same 24 hours which they had earlier was a great challenge. “Though our strength is to create unique recipes with completely natural ingredients, the initial challenge was the ‘Go to Market’ strategy,” accepts Soujanya.

But with the help of their mentor Kaushik, who helped with the initial funding and ‘go to market’ strategy, they could solve a lot of knots and finally launch their products in the market and now, “We enjoy the production. We now have streamlined the production and steady with the sales and ready for a takeoff to the next level” informs Suchitra.

Natural Essence of Handmade Process

Presently, their process is thorough. Before it is brought to the market, each and every product first gets a draft formulation. This formulation goes into a number of tests under different conditions. Many test batches are made, some are used, and some are given time to test the shelf life to make sure, they react well when used by our customers.

It took 15 months for the company to launch its first product–Natural Soaps. All through these 15 months, the soaps were tested with different formulations, until we got the perfect recipe as per company standards. Likewise, each product goes through the same process. Four months after the launch of its first product, S-Sence now makes and markets six products–Natural Soaps, Lip Balms, Body Scrub, Foot Salt, Hair Oil, and Pain Relief Oil–all handmade and completely natural.

Zero Chemical Products Commitment

Speaking about their professional values and qualities admired greatly by their clients, Soujanya says, “Our commitment to ‘Zero Chemical Products and Zero Wastage Packaging’ stands out of all.” She adds, “We use the raw materials of the highest quality and get them from all parts of India and customers admire the quality of the products.”

“Another value we wish to proudly say is that ‘S-Sence is a plastic-free company,” asserts Suchitra.

Revealing their USPs highlighting brand S-Sence’s uniqueness in their niche, Suchitra says that they use absolutely no artificial colours and no artificial or synthetic fragrances in any of their products. The colours and fragrances which the products have are from the natural quality of the ingredients. “We use only earthen clay so that it is completely natural and healthy for the skin,” insists Soujanya.

Zero Wastage Packaging Policy

In their advice as experienced professionals, both Suchitra and Soujanya share pragmatic wisdom earned from their own journeys. Suchitra suggests, “First, stick to your principle and core idea–why you have started your business. Secondly, mark your market segment. Thirdly, understand the customers’ needs and then address them. Finally, invest in your branding.”

While Soujanya adds her counsel, “Remember, you are the first brand ambassador for your company. Next, every resource should be managed well for optimum use. And ultimately, financial planning and budgeting are keys to success.”

On envisioning brand S-Sence’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations, both the founders believe that since they are in product manufacturing and niche space, “The emerging technologies in marketing, will help us immensely in creating and a good market for the products and establish the brand of the company.”

Channeling the Strategic Future Expansion

The company’s vision is to market the products completely on social media and technology platforms like marketplace eCommerce websites. The company will adapt to the present trends in social media marketing and also needs to adapt to the fast-changing digital platforms. Digital media is the key to creating branding for the company.

“In just 100 days of our initial launch, we added 500 customers with 60% repeat customers’ month on month.  Now we are ready with our expansion strategy” informs Soujanya.

Team S-Sence now wishes to grow through its channel partners. Suchitra says they believe that the perfect channel partners are the organic stores and stores which are committed to selling niche and natural skin care products. “We wish to cater to all parts of India and establish a global brand one day,” she concludes.

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