The recent market growth has witnessed the rapid expansion of numerous businesses. A brief study revealed that one common factor of smart Digital compliance with the right use of the latest software applications has stabilized their operations and also boosted their business graphs. Professional digital consultancy companies are integral in empowering business models from the inside out.

Saksoft Ltd is a promising digital transformation enterprise that specializes in Augmented Analytics solutions like Predictive, Prescriptive analytics using AI/ML, NLP, etc. It helps to convert the client’s data to a decision, personalizing their marketing efforts and thereby improving speed and accuracy through intelligent decision automation.

Spearheaded by its Chairman and Managing Director, Aditya Krishna, Saksoft manages the needed business assurance through its independent software testing services, high availability, and SLA compliances. It helps Fintech companies co-develop, integrate, modernize, and automate their products.

Insights Success had an engaging interview with Aditya, in which he provided the professional journey of Saksoft, highlighting its initial journey and significant facts about the company.

Below are the excerpts from the interview

Please brief our audience about Saksoft Limited, its USPs, and how it is currently positioned as one of the best companies in providing Digital Transformation solutions?

Saksoft is a forward-looking digital transformation partner for mid-sized global companies, especially in fintech, transportation and logistics, utilities, and healthcare verticals. We deliver domain-specific technology solutions ranging from enterprise applications, augmented analytics, intelligent automation, and enterprise cloud that automate, modernize, and manage IT systems. Our custom-developed Cloud-Enabled enterprise applications and Omni Channel solutions allow businesses to access real-time information that they want, when they want to, and where they want it.

In this post-pandemic world where technology is becoming increasingly central to the personality of companies, our cloud and digitalization expertise help address various business problems. For example, we help clients deploy cutting-edge technologies, modernize their legacy systems, extract data leading to informed decision-making, build mobile apps etc.

We have built digital assets and frameworks, which empower our customers with a faster go-to-market for their products.

Tell us more about Saksoft’s offerings and what aspects make it stand out in the cutthroat competition.

Our experience and expertise in Retail, e-Commerce, payments and last-mile delivery through logistics and transportation solutions give us that unique perspective of the entire supply chain ecosystem. In addition, we have developed multiple smart port solutions from gate-in to gate-out to help port operators with their digital transformation journey.

Our deep understanding of the payment ecosystem has helped companies operating in cross-border payments, card-less cash solutions, merchant acquisition etc.

This inch-wide-mile-deep focus makes us a niche player in an otherwise crowded market.

Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the SEO Solution space and how is Saksoft adapting to the change.

Modern technologies have brought up a system of process management, including data reading-recording, verification, analysis, and processing with inference. These functions of AI/ML have aided modern business leaders in saving their crucial time and cost and take important business decisions.

Considering the current pandemic, what initial challenges did you face, and how did you drive Saksoft to sustain operations while ensuring the safety of your employees at the same time?

While companies are investing in technology solutions like never before, the industry is challenged to meet the demands due to talent shortage. Some of the initiatives we have taken to circumvent this issue are

• Exploring the possibility of commissioning software development centers outside India.
• Hiring women who have taken a sabbatical from work.
• We leverage candidates’ work from anywhere by hunting for talent across the cities and towns.
• Strive to provide a work environment that offers flexibility, respect, and meritocracy.

Our employee-friendly policies, strong core values of innovation, customer focus, openness, respect, and enterprising have given us the tag of a ‘Great Place to Work.’

What would be your advice to budding entrepreneurs who aspire to venture into the SEO Solution space?

As you enter the digital industry, develop your basics in the beginning. Observe and understand the customer’s present business model and digital practices.

Note your observations and prepare an approximate analysis of the business functioning. Identify and suggest new solutions in digital technology like SEO, Cloud-based platforms, and AI/ML applications.

Always remember to work for providing the best possible solution for the enhancement of the customer’s business.

How do you envision scaling Saksoft’s operations and offerings in 2022 and beyond?

Saksoft and its group companies will continue focusing on emerging technologies and strive to be known as the right-fit technology partner who understands the domain ecosystem. We will continue to seek complementary inorganic growth, backed by our successful track record of having integrated six acquisitions and broad base our operating platform by entering new geographies.

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