Time and time again, the same warning signs creep up during the vetting process. If you don’t know what to look out for, though, you may miss them, and wind up saddled with a bad contract with an even worse SEO firm.
Keep an eye out for these red flags:
- They over-promise: SEO agencies aren’t miracle workers. If a company continually makes bold claims, like guaranteeing a page 1 (or better) ranking for specific search terms, they’re likely making promises they can’t deliver on.
- They can’t (or won’t) explain their methodology: Proficient SEO experts can show their work; they’ll be able to explain how they produced positive results for past customers and give you a feasible plan of action of how they’d tackle your project. It’s not asking too much to get that info during the vetting process.
- They use black hat SEO tactics: There are a lot of nefarious SEO tactics out there – buying links, keyword stuffing, engaging in negative SEO against the competition. Believe it or not, but some vendors will use these methods. Black hat SEO isn’t just unethical; it could get you removed from Google’s search index. While some company owners may be enticed by the promise of getting a few quick wins, it’s better to stick with white hat SEO tactics that can produce results that are just as good.
- They can’t tie SEO to your business goals: All the metrics SEO companies pursue (organic traffic, search engine ranking, click-through rates, etc.) are just a means to an end. Taken by themselves, they don’t mean a whole lot to your company’s bottom line. Be sure that your vendor can show you how their SEO strategies will result in better sales, more revenue and benefits that help grow your business.
It can take a fair amount of research to find the right SEO consultant or agency for your business, but it’s worth the effort. A good SEO company in Delhi can deliver fantastic results at a fraction of the cost of an in-house team – and with fewer headaches, to boot. Before you sign an SEO contract, do your homework, vet each candidate thoroughly and view every outlandish claim you hear, and you’ll do just fine.