UCWeb, a firm from Alibaba group has made an announcement that a minimum of Rs.50,000 will be paid out every month to top 1,000 content writers and creators for working on its We-Media platform. Any user can register in the UCWeb’s We-Media platform and can start posting their own contents including write-ups, articles, photos, videos etc.
“In the ongoing year, UC News will select 1,000 high quality We-Media creators in India with a minimal payout of Rs 50,000 per month,” said He Xiaopeng, Alibaba Mobile Business Group President and UC Web Co-Founder.
In order to create its own place amongst the giants like Google and Facebook, UCWeb has announced an investment of Rs.5 crore to be given as reward to the content writers with a motive to drive user generated content in India. In a span of 2 years it has an investment plan of Rs.200 crore to push the content distribution.
“We will not get generate content on our own but we will encourage people to post their content on We-Media. With the use of Big Data, artificial intelligence, we will help contributors in improving their content and reaching out to right target audience,” said Xiaopeng. Short Videos are fast becoming the most popular form of content consumed in China today, and UCWeb sees huge potential for this concept here in India as well, he added.
UC News, a content distribution platform of UCWeb has around 8 crore of monthly active users (MAU) in India alone as of February 2017. This shows that within a short span from its launch in June 2016, it is one of the fastest growing application.
“We had said that content is booming and 80 million MAUs of UC News is a clear reflection of that. Users are embracing diverse-digital content and their appetite for such content is being met by UC News,” Alibaba Mobile Business Group GM-Overseas Business Kenny Ye said.