While everyone knows by this point in time that having a solid online presence can exponentially grow your small Business in a relatively short period of time, there are bits of technology you can use alongside your website that will hasten the process. Whether your business is new or you would simply like to foster growth beyond your current market, here are five ways to use technology to grow your small business.
1) Develop a Responsive Website
While current market analysis indicates that most people still do their online shopping from laptop or desktop PCs, they also do their preliminary searches on mobile devices. For this reason, it is now being suggested that you have a website that is totally responsive. In the beginning, in the days and weeks that followed Google’s Mobilegeddon, businesses were told that at least the home page and major landing pages should be responsive to assure a great user experience.
Now, it is being found that users resent trying to navigate through sites that aren’t totally responsive. They like what they see on the homepage but when trying to click through for more information, they are brought to a page that hasn’t been reformatted to be responsive and they give up and move on to another site. If you are going to have a responsive design, make sure you quickly change all your pages or you will lose business quickly.
2) Gather a Larger Audience with Social Media
If you have read it once you have read it a thousand times but you need a large social presence. Facebook, Twitter, Instagram, YouTube, LinkedIn and literally every social site you can join will help you build a large social following, many of whom will develop a sense of loyalty to you and as a result, they will think of you first when they are looking for what you have to offer. Brand recognition is one of the biggest benefits of social media.
3) Use a Custom App for eCommerce
If you are into eCommerce at all, having a custom app developed for you will increase your chances of selling products many times over. You can hire programming services online by simply chatting with an expert to see if what you have in mind is feasible. Sometimes your initial consultation is free of charge and you will also be apprised of whether or not the app you are looking for is cost effective. Just look at the Play Store to see just how popular apps are and if you can benefit from having one developed for your business, this is a wise investment that will repay itself many times over in the long run.
4) Measure Visitor Engagement with Google Analytics
So many businesses think that Google Analytics simply measures web traffic. Actually, you can use this tool to measure visitor engagement as well. Use Google Analytics to see what your bounce rate is and whether or not visitors are being actively engaged enough to click through to other pages, staying on your site long enough to really understand who you are and what you do. It’s about more than just increasing visibility with the search engines, Google Analytics can measure several features of your site as well.
5) Invest in Video Marketing
If there is one universal truth about today’s consumer, private or corporate, it is the reality that they like to know who they are dealing with. Consumers want to know a face behind the brand and so if you hire professional videographers to take 3 to 5 minute videos of your company, some of your key personnel and process as they are happening, you will exponentially increase the number of followers as well as those who click through to buy what it is you have to sell.
Technology can help grow your small business quickly, so if you are going to invest, do so on the side of making the user experience easier and more enjoyable. Once you’ve accomplished this you will see your numbers begin to climb and with increased profits, you can increase investments in further technology as well. Begin with your website and branch out from there. You’ll be amazed at the ROI and forevermore sold on the benefits of technology to grow your business well into the future.
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