Starring The 25 Year Old English Fashion Model Cara Delevingne, The French Fashion House Unveils Dior Youth Capture Skincare Range Of Products To Help Millennials Fight Signs of Ageing Millennials! It’s a shout out from Dior’s Science department that it’s time you prepare your Skin to fight against the signs of ageing rather than correcting them once they appear. Since your skin is exposed to environment aggressors like sun’s radiation and air pollution that cause harm to your skin’s epidermal and dermal cells contributing to their degeneration, Dior Science has come up with a revolutionary formula for managing skin ageing. Starring English fashion model Cara Delevingne, the ad campaign for Capture Youth observes Cara wearing a biker jacket with boy shorts proclaiming that “Tomorrow is too late, yesterday is over.. The time is Now”. As the video progresses, the British beauty goes on to underlining how Capture Youth’s Creme and complementary serums help in blocking signs of ageing before they actually appear. This skincare range that comprises of an antioxidant rich age delay advanced creme and five complementary serums extend and reinforce skin potential by enhancing skin’s antioxidant power rather than treating fine lines, wrinkles and loss of elasticity once they appear with age. So Dior Science’s approach of anticipating signs of ageing and treating them in a personalized way rather than correcting them once they appear is what sets the skincare range apart from the competition. Signs of ageing like dullness, fine lines, sun spots, dryness, wrinkles and loss of elasticity are a result of cellular oxidation that causes free radicals to combine with vital and sensitive molecules such as proteins, fats and other tissues and even genetic material – the DNA. As a result, these sensitive molecules turn into free radicals which in turn harm other molecules and thus give birth to an infinite chain reaction which if not stopped can lead to cumulative and significant damage like premature ageing and development of carcinogenic processes. Though naturally the cells in human body contain neutralizing agents called antioxidants that help in balancing the concentration of these free radicals, both intrinsic process of slowing the cell renewal work with age and extrinsic agents like UV radiation and air pollution accelerate the formation of free radicals and cause their accumulation. We might be aware of the aforementioned cellular oxidation and its impact on our skin, but what Dior’s Science department has put forth after years of research is something that needs attention. Through it’s Capture Youth Skincare range Dior aims to target Glyoxal – one of the major molecules at the origin of oxidation reactions in the skin cells and structures. The Dior researchers in partnership with Universite Pierre at Marie Curie have highlighted that there exists an antioxidant defense system in the skin that is responsible for neutralizing the glyoxal molecule. This naturally occurring defense system in the skin, called glyoxalase, becomes less effective over time both due intrinsic and extrinsic agents. And when the skin is no longer protected by glyoxalase, it undergoes a type of ‘oxidative burnout’ as a result of successive oxidations. Thus a vicious circle sets in resulting in irreversible, visible damages on the skin. Thus, Dior Science has applied a new approach in its Capture Youth Skincare range which deals with anticipating signs of ageing in a personalized way rather than correcting them once they appear. And the very foundation of this newly developed approach is the analysis of the skin’s total antioxidant power. This parameter besides reflecting the skin’s capacity to resist oxidation also forms an invisible sign of ageing as it declines with age. More importantly, the skin’s total oxidation power stats declining even before the signs of ageing start to appear. Hence, the Capture Youth skincare range emphasizes on acting before signs of ageing start to appear by reinforcing the skin’s capacity to resist oxidation. The Age Delay Advanced Creme is rich in Iris extract which is an antioxidant that helps in boosting the glyoxalase activity thus stimulating the skin’s ability to combat oxidation. Since glyoxalase is fundamental in maintaining skin’s youthful appearance and rendering protection against oxidation, it is necessary that it remains active to anticipate the effects of time. Capture Youth Glow Booster Age-Delay Illuminating Serum helps to clarify the complexion and to act on uneven skin texture to create a luminous, even complexion. Capture Youth Matte Maximizer Age-Delay Mattifying Serum helps to control excess shine and to refine skin texture to give matte, blemish-free skin. Capture Youth Plum Filler Age-Delay Plumping Serum gives plumper, supple and fuller skin. Capture Youth Redness Soother Age-Delay Anti-Redness Soothing Serum presents a blend of protective cotton peptides derived from natural sources for skin that is instantly more soothed and even. Capture Youth Lift Sculptor Age-Delay Lifting Serum helps to combat a lack of skin tone and elasticity. While the creme reinforces the skin’s antioxidant power, the five complementary serums help in addressing the needs for each individual type of skin including plumping, illuminating, mattifying, lifting and soothing. These iris rich serums offer skin the benefits of iris extract and other naturally derived ingredients thus revealing the quality of a perfect looking skin. Depending upon the kind of treatment that one needs to undertake, there are three ways of using this skincare range: layering, mix and match and intense treatment. For targeted action, apply the requisite serum and then layer it up with Capture Youth crème. In case you need faster application, add 2 to 3 drops of the serum directly to the spatula of the Capture Youth Crème. And finally for intense treatment, use the requisite serum after your habitual creme for 30 days as an intense treatment when the skin is stressed out. So millenials! Do not wait as the time is now to anticipate the signs of ageing and treat them even before they appear. Check out the range at dior.com.
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