The name of our company reflects a deep understanding of freedom, which incorporates notions of pluralism, multi-culturalism, integration, coalition and more. In the year 1947, India became an independent nation – truly coming together and coalescing for this humongous experiment, which sought to re-define the ideas of a nation state beyond constricted provincial limitations and achieve a true political and societal union. Similarly, the 4^th of July (4/7) is the anniversary of U.S. independence – a nation that in its successful democratization set the stage for the liberation of many nations to come.

This is the freedom that we at fourseven wish to celebrate – one, which respects the dignity of choice and celebrates the vibrancy of diversity; the beauty of individual freedom and the dichotomy of communal existence. We believe that people are truly happiest when they are confident and true to themselves. Each of us holds a unique talent and beauty that should be celebrated. Having the freedom and confidence to celebrate that beauty is what fourseven is all about.

fourseven launched its unique collection of Indian Masala charms which delivers a blend of Indian essence and Indian culture with western design concepts. A truly unique and innovative selection of products offered online, fourseven’s Indian Masala charms jewelry makes a great gift for people around the world who love Indian culture. This collection of Silver Jewelry contains cute little pendants designed to celebrate some of the most beautiful and unique aspects of the Indian lifestyle.

Patriotic Pieces:

Ashok Chakra charm: The Ashoka Chakra represents the cycle or the self-repeating process. It signifies that there is ‘life in movement’ and ‘death in stagnation’. The Ashok Chakra is also a part of the Indian National Flag.

Lotus Charm: The Lotus Charm represents the national Flower of India. This beautiful charm symbolizes the strength and beauty of lotus flower as its commences its daily blooming in the morning.

Mor Pankh: The Mor Pankh Charm represents the Peacock, the national bird of India. The peacock feather is also a symbol from Lord Krishna and signifies nobility, immortality and awakening.

Cultural Charms:

Namaste Charm:  The Namaste Charm symbolizes greetings of peace and goodwill. ‘Namaste’ means, in a literal sense, ‘I bow to you’.

Kalash Charm:  The Kalash Charm is a symbol of new beginnings and prosperity.

Tulsi Charm:  The Tulsi Charm honours Tulsi – or Holy basil, a sacred plant in hindu belief. Hindus regard it as an earthly manifestation of the goddess Tulsi.

Iconic India:

Charkha: Charkha or the spinning wheel, was first used in India. The charkha is both a tool and a symbol of the Indian independence movement.

Kathakali Mask Charm: The Kathakali Mask Charm is a symbol of the traditional dance form of Kerala, well known for the “story play” genre of art, and also one distinguished by its elaborately colorful make-up, costumes and facemasks.

Bharatnatyam Dancer Charm: The Bharatnatyam Dancer Charm symbolizes the beauty of expressive Indian classical dance form that originated in Tamil Nadu.

Quirky Indian Masala:

Auto Rickshaw Charm: The Auto Rickshaw is an extremely prolific part of daily life in India. It is a somewhat affordable mode of transportation that most Indians cannot do without.

Aamcha Vada Pav Charm: The Vada Pav Charm celebrates arguable the most treasured street food native to the Indian state of Maharashtra.

Dabbawallah Charm: The Dabbawallah Charm is dedicated to the Mumbai Dabbawallah‘s who have been delivering happiness to people in the form of delicious food on time for more that a century.