Inspired by their signature Lola bag, Burberry partnered with global online platform Roblox to launch a Virtual collection of handbags.

Designed in partnership with Builder Boy, one of Roblox’s most renowned digital fashion designers, the limited-edition virtual range consists of five unique handbags. The staggered series will make one bag drop every 24 hours. 

On the collection, Burberry’s VP of Channel Innovation, Rachel Waller, explains that “the expression of our digital personas is a fascinating concept and one which we know is increasingly important to our customers. Roblox is a platform built on imagination, community and creativity pillars central to our brand, and we’re delighted to bring our virtual products to this community.”

The limited-edition range is available in the Roblox Avatar Marketplace from today until July 15.