It has been more than 2 years since these websites have popped up on the internet, but the trend is rising and more and more people are indulging in this new way of “cooking”. What’s this fad you say? Dinner Kits.
Websites such as Plated, Hello Fresh, Blue Apron, Chef Day and Home Chef are offering “cook at home” Kits where you can order a meal that is not pre-cooked. Instead, they send you a box of ingredients for the dish and you get to make it from home using their recipe! The ingredients are measured according to portion and cut and delivered fresh to your door. There’s no need to measure or pick out what you need from the grocery store anymore — all you have to do is choose from a selection of foods on the menu and get it delivered to your door within a few days. You would have to plan out your meal accordingly because most of them do not to overnight delivery.
Delivering groceries to your home is not new, and websites like Peapod have been serving millions of customers. There are also the options ScratchKitchen where you order food that has been pre-made and delivered frozen so you would have to heat it up.
Some of the options you have to chose form vary week by week. For this week, Blue Chef has 6 different options, including 2 vegetarian ones.
The cost for these dishes? Plated offers each dish at $12 for a member price per plate and 1 plate (non membership) at $15, with a minimum of 2 plates. Blue Apron offers any 1 plate for 1 person for $9.99. Hello Fresh and Home Chef does things a bit differently, with fresh ingredients and recipes delivered on a weekly basis starting from $9 to $13. These boxes are delivered with 3 random recipes for meals for up to 2 or 4 people.
“The companies say the kits can save money by reducing food waste, since all ingredients are used up; there is no need, say, to buy a jar of curry powder when only half a teaspoon is called for. And, they say, given the quality of the ingredients and inventiveness of the recipes, the proper price comparison to make is with a restaurant meal — at the kind of restaurant that their target audience prefers: sophisticated, with a global, seasonal or local spin.” (NYTimes)
Each of these sites offer the nutritional values and ingredients and recipes on the website themselves. You could technically buy them from the grocery store and cook it yourself, but what you’re paying for is the convenience of nothing thinking about what to buy. You get them cut up and all you have to do is throw it together!
We think that this delivery system may work for some people: busy working moms who enjoy cooking, and parents with kids who want freshly made foods instead of frozen foods. Some people may want to try it out because the food they offer seem enticing — comparable to restaurant-quality but at a cheaper price. Some people may be beginners to cooking but want to learn. These are all great incentives for people to use these services.
Will these services last in the long run? This one we’re not so sure about. While they are catching on, it feels like a fad to us. The people have need for this service seems to be a tight niche compared to the rest. New Yorkers are busy and people that are unmarried with no children may not want to devote their time to cooking rather than ordering pre-made food. People may try it out and realize that they just plainly suck at cooking — and that even ordering pre-cut ingredients would not help if you overcook the steak.
Cooking one of these may dinner kits can be an option for some people once in a while but when the day comes where people no longer care about this fad, it may just die out.
Would you use this dinner kit delivery system?
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