Sustainability has been a major priority for a variety of industries as rampant consumerism and industrialization have led to environmental issues such as deforestation and water pollution. About 100 million tons of carbon dioxide is released into the air every year just from air conditioners alone. To combat these negative effects on the environment, many companies in the Footwear industry have been searching for a sustainable alternative that is still strong enough to stand up to daily wear and tear. Raum may have found that alternative.
The shoes from Raum are considered stylish earthing footwear and they are made without synthetic materials. The design of the shoes allows your body to be conductive to the planet's electrical energy, which is said to have a range of healing attributes. The main feature that allows for this connection is a copper rivet in the flexible sole of the Shoe. This rivet encourages the flow of electrons from the earth into your body. Each shoe's rivet is located at the KD1 acupuncture point, allowing it to touch your foot without you even feeling it. While the rivet acts as a superconductor of the earth's healing electrons, you'll enjoy the shoe in complete comfort.
The flexibility of the sole is also one of the unique features of the shoe. You can fold the shoe in half or roll it in on itself without compromising the integrity of the shoe. It will bounce right back to its original shape. The soles also mold to your feet over time, making them extremely comfortable. With more flexible shoes that allow you to walk comfortably and won't make you trip, you may be able to avoid injuries like mild ankle sprains, which can take seven to 10 days to heal. The soles in Raum shoes are also zero-drop, which helps promote natural walking as humans were built to do.
The other materials in the outer part of Raum shoes are vegetable-tanned leather and luxe suede. The soles are connected to the upper part of the shoe with a single piece of thread made of 100% cotton. This allows each pair to be re-soled and used for years, rather than having to throw it in the landfill once the shoe starts to wear. Each shoe is also fully lined with sheepskin, giving your feet both warmth and breathability.
The founder of Raum, Tyler Pinkos, had worked in the footwear industry for many years before venturing out to start Raum. When he made this venture and joined the 400 million entrepreneurs around the world, he knew that he wanted to bring a product to the market that would be stylish while also being practical to wear every day. They make the footwear in small batches and each shoe is completely handmade. Although the company is based in California, it partners with a small atelier in Europe who employs about 10% Syrian refugees. In this way, Raum is able to ensure that each pair of their shoes is high-quality while also helping Syrian families find financial stability.
Anyone who is interested in purchasing sustainable, all-natural footwear that allows you to connect to the earth through the soles of your feet would love the shoes that Raum makes. They come in a variety of colors, from bold scarlet and tumeric to natural moss and walnut, so that you can find a pair that suits your style. Best of all, you'll know that your choice in footwear minimizes harm to the environment.
