2024-03-26 11:00
When you’re starting a fashion brand, it’s considered good practice to set yourself up as a business as soon as possible. For the most part, I agree with this advice if for no ot… Read More
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On A Mission To Help Independent Designers Make A Blog
startupfashion.com
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The go-to resource for helping independent fashion brands create successful businesses.
2023-12-14 15:55
It’s a new year and you might be thinking about fashion trade show participation. Here is a comprehensive list of 2024 fashion trade shows for you to check out:
Fashion Trade Shows- So… Read More
2023-11-13 12:00
When I work with independent fashion brands to help them with product development, I often see one step of the journey that continues to be a challenge for them, and that is fabric sourcing… Read More
2023-10-23 16:22
When you’re getting ready to launch your fashion business, there are some basic steps you should take for laying the foundation and getting it set up legally. Below is a checklist that… Read More
2023-10-23 11:00
For any product-based business, the holidays are the time of the year where you can expect to see a dramatic spike in sales and interest surrounding your designs and products. This is especi… Read More
2023-10-18 11:00
I am a big fan of fashion brands launching collections with a pre-sales campaign. It’s smart from a business perspective since it helps to minimize your financial output, something all… Read More
2023-08-14 11:00
When it comes to your fashion business financial plan, something that shouldn’t be ignored is sales forecasting.
Now, I’d like to say something important here. When you are launc… Read More
2023-08-09 15:34
Setting the right prices for the pieces in your collection, i.e. your pricing strategy, is a delicate balancing act that directly impacts your business’s success.
The fashion industry… Read More
2023-08-07 11:00
As I’m sure you know, success in the fashion industry goes beyond creativity alone. A crucial aspect of building a thriving fashion business is effective financial management, and at t… Read More
2023-07-31 11:00
In the world of fashion, businesses are constantly striving to meet the ever-evolving demands and expectations of their customers. While designing beautiful collections and creating thoughfu… Read More
2023-07-28 11:00
Many of us tend to experience the summer slowdown when it comes to our fashion business. Business seems to simmer a bit and that can feel a little worrisome. Sometimes it’s great, othe… Read More
2023-07-24 11:00
Starting a fashion business requires not only talent and creativity but also sufficient funds to bring your vision to life. From sourcing materials to manufacturing and marketing, every aspe… Read More
2023-07-19 11:00
When you’re planning to launch a fashion business, one of the most important things you need to do is to create a financial plan.
I know it’s not fun. In fact, I know it can be s… Read More
2023-07-17 11:00
Launching a fashion brand can feel like venturing into the Wild, Wild West. It’s uncharted territory, and the rules? Well, there are none.
Navigating the intricate landscape, fro… Read More
2023-06-12 11:00
The apparel industry has seen an evolution in production methods from hand-sewing to assembly-line techniques. There are different manufacturing methods that cater to brands’ different… Read More
2023-05-29 11:00
Something that not enough small business owners spend time on is their business vision. But it’s really important. Because if you don’t have a clear picture of what you’re… Read More
2023-05-22 11:00
One of the most common things I hear from independent brand owners is a frustration with a lack of sales on their website. Why aren’t more sales happening? Well, assuming you have a st… Read More
2023-05-15 11:00
As an independent fashion brand, you are likely running your fashion business on a shoestring budget and working to keep down expenses as much as possible. Knowing how profitable your fashio… Read More
2023-05-08 11:00
When it comes to creating a path for growing your fashion business, there’s no one single way to make it happen. Instead the best thing you can do is create a blueprint laying out a st… Read More
2023-04-27 20:09
Your fashion business marketing strategy is almost like a living, breathing thing that is tweaked regularly based on a lot of different factors. But, that doesn’t mean that there aren… Read More
2023-04-17 11:00
For fashion brands, building relationships with customers doesn’t end with a purchase. Post-purchase email strategy is a really important aspect of the customer journey that can you so… Read More
2023-04-12 11:00
I know you’ve heard this before, but I’m going to say it again. Email marketing is an absolutely essential tool for fashion businesses like yours to reach out to your community a… Read More
2023-03-27 11:00
Personalized email marketing content is a great way to make sure that your community gets emails about things they actually care about and that they can connect to, rather than generic email… Read More
2023-03-20 11:00
You’ve most likely thought about working with influencers to grow your fashion brand but have you considered implementing a brand ambassador program?
Brand ambassadors differ from infl… Read More
2023-02-20 12:00
When you are running a fashion brand, there are a lot of things that you need to take into consideration. At the top of the list: managing your finances. As a startup fashion brand, use… Read More
2023-02-13 12:00
Seasonality, in the fashion world, isn’t just about ensuring that you have the right clothing for the weather. It’s used primarily as a goal to sell more clothing items and incre… Read More
2023-02-08 12:00
Finding the right strategies to market your new fashion brand is critical. You want to be sure that you’re selecting the right methods to fit your budget and help you achieve… Read More
2023-01-16 12:00
When it comes to developing your fashion product, there can be a lot to learn, especially if you’ve never been part of the industry before. I’m sharing 3 important steps in the p… Read More
2023-01-10 12:00
There’s a lot to think about when you’re working on launching your fashion business. There are decisions to make before, during, and after that all need your attention. Let&rsquo&hell…Read More
2023-01-02 12:00
Finding the right marketing combination for your brand is an ongoing process. And SMS marketing might be exactly what you need to add to the mix.
Text-based marketing, also known as SMS mark… Read More
2022-12-29 16:04
It’s a new year and you might be thinking about fashion trade show participation. Here is a comprehensive list of 2023 fashion trade shows for you to check out:
Fashion Trade Shows- So… Read More
2022-12-05 12:00
We talk a lot about launching a fashion business and marketing a fashion business but something that is also really important to understand is fashion business management.
Let’s dive… Read More
2022-11-28 12:00
Sourcing the right fabric is a critical part of ensuring that your designs meet your specifications and plans. You want to make sure that you choose the right fabric–after all, you do… Read More
2022-11-21 12:00
Maintaining quality control from development all the way through production is a critical part of creating the products you want and ensuring customer satisfaction with your brand.
It&rsquo&helli…Read More
2022-11-18 12:00
I once listened to a podcast that discussed the importance of creating big goals. The host mentioned how big goals are really important but you can’t expect to get there without taking… Read More
2022-11-07 16:48
A sample maker can take your fashion design dreams and transform them into reality, allowing you to see what those designs actually look like and providing you with real, concrete copies of… Read More
2022-10-10 11:00
Learning how to attract customers to your online store is most likely one of your top priorities. Which makes sense, because if customers can’t find you, they can’t buy from you… Read More
2022-10-07 11:00
Doing less in your fashion business can feel counterintuitive. I get that. When running a business, the common understanding is that the more you do, the more successful you’ll be.
Bu… Read More
2022-09-28 11:00
Reaching the right audience at the right time is crucial for the success of your fashion brand. In order for your brand to grow, you need to bring in new customers who are interested in you… Read More
2022-09-20 15:59
Holiday gift guide pitching is something many fashion brands are anxious to get right. Getting your products into an online gift guide where potential customers can easily click and m… Read More
2022-09-07 11:00
Having a customer service strategy is, in many cases, the difference between a satisfied customer who has a high degree of trust in your brand, even in the face of potential problems, and a… Read More
2022-08-15 11:00
Having a video marketing strategy is a highly valuable for many fashion brands. By using video effectively, you can show off your designs, give your customers a better idea of what your out… Read More
2022-08-03 11:00
Launch week is an incredibly important time for your business. It is your opportunity to fully push your product launch marketing message, to get you audience pumped, and see how they respo… Read More
2022-07-15 11:00
Lately I’ve been feeling a need to move faster and it has been giving me an unpleasant feeling. Yesterday, I told myself out loud to slow down.
I’ve been allowing myself to get… Read More
2022-07-11 11:00
Your product pages are a critical part of selling your products. A quality product page serves as a comprehensive ad for your products: one that can help clearly establish your website as t… Read More
2022-06-17 11:00
I want to talk about how to find some bit of “good” in a not-great situation.
I once attended a very popular business conference that was not cheap. It was also not good… Read More
2022-06-13 11:00
Acquiring new customers is a critical part of maintaining your fashion brand. And figuring out your acquisition cost formula is an important exercise for every brand.
You need to regularly b… Read More
2022-06-10 11:00
It’s so appealing to think about the autonomy that comes with fashion business ownership as a good thing. And in many ways, it is!
It can be a great thing to feel as though no one i… Read More
2022-06-06 11:00
Imagine you are running a successful ecommerce shop for your fashion brand- win! But I’m curious, have you worked on developing an effective abandoned cart email strategy?
After figuri… Read More
2022-05-30 12:45
Using an online wholesale marketplace can be a good way to grow your brand and show off everything you have to offer to a pool of buyers all in one place. However, if you plan to use a whole… Read More
2022-05-30 11:00
A clothing factory brings your vision to life, and they’re one of the keys to a successful business. But perhaps one of the biggest problems for many fashion designers is choosing a s… Read More
2022-05-16 11:00
Your social media platforms are one of the most valuable tools you have at your disposal when it comes to reaching interested buyers–especially when you’re getting ready to laun… Read More
2022-05-02 11:00
As you craft your designs and grow your brand, your inspiration may come from a variety of locations: specific fabrics and color schemes; images or locations; specific seasons and the clothi… Read More
2022-04-25 11:00
Damask fabric, named for the city of Damascus, is a fabric woven out of a single weft thread. It may have a variety of potential colors and patterns, making it ideal for a variety of custom… Read More
2022-04-22 11:00
If you’re struggling with the idea of competition in your fashion business, this musing is for you.
When building a fashion business, it’s common to come across someone else cre… Read More
2022-04-15 11:00
Have you set a tone for your mornings? I mean, beyond creating a morning routine, do you control what you allow yourself to be exposed to in the early part of the day?
Like social media, ema… Read More
2022-04-08 11:00
When you think about your business, does the word hustle come to mind? The idea that you’re “hustling” in your business?
Hustle usually means that you’re going full f… Read More
2022-03-25 11:00
Someone asked me what I would being doing if I wasn’t doing StartUp FASHION. It threw me a bit because I really wasn’t sure how to answer that question. I love what I do so much… Read More
2022-03-18 11:00
I’m not a big fan of the saying “if you love what you do, you never work a day in your life.”
I mean, even if you love your business, you’re still working, right?
You… Read More
2022-03-14 11:00
As you work to create your fashion brand, you have to be more than just a designer. You must have a CEO mindset: that vital attitude that helps you deal with the “business” side… Read More
2022-03-11 12:00
Sometimes something in our business is not working and finding the solution feels impossible. Or sometimes we don’t know how to do something in our business and figuring it out c… Read More
2022-03-07 12:00
Launching a fashion business is a huge step. From the earliest days, you want to make sure you’re setting yourself up for success. Unfortunately, many people get caught up in the exci… Read More
2022-02-28 12:00
In our newest edition of the fabric dictionary, let’s take a look at organza. Organza is a popular fabric in many fashion designs. It is thin, lightweight, and sheer, which offers sev… Read More
2022-02-25 12:00
Everything we have to do just to keep our fashion businesses running, let alone thriving, can feel never-ending. It’s OK, since we’re doing this because we love it. But just beca… Read More
2022-02-07 12:00
Building a contact list of customers or leads who are genuinely interested in your product and everything you have to offer is a critical part of your marketing strategy. You want to find pe… Read More
2022-02-04 12:00
A great habit is to sit down every month to review your business over the last 30 days and then make plans and set goals for the next 30 days.
One of the questions I suggest asking yourself… Read More
2022-01-31 12:00
As you build your fashion brand, it’s important to take a look at various types of fabric. One common type of fabric used for many types of clothing is tweed. Tweed is typically… Read More
2022-01-28 12:00
There are a lot of emotions that fashion business owners deal with on a regular basis. Some are great, some are not.
The great:
excitement to see your product come to life
relief when that f… Read More
2022-01-21 12:00
I once read an Eleanor Roosevelt book called Learn By Living and I want to share something with you.
In the book, this passage really stood out.
Your ambition should be to get as much life… Read More
2022-01-14 12:00
I think one big misconception about running a business is that the process of building it is really tough but that once it’s running smoothly and making money, everything is super and… Read More
2022-01-10 12:00
It’s a new year and you might be thinking about fashion trade show participation. There is a large variety of both virtual and in-person trade shows on the calendar for 2022. Here is a… Read More
2021-12-17 12:00
Sometimes we have a vision of how something is going to work or how something is supposed to happen. When it doesn’t happen that way, we have a difficult time seeing clearly through al… Read More
2021-12-13 12:00
Launching your fashion business is a big step, both personally and financially. Are you struggling to find the funds to get started and get your brand out there? Try some of these strategie… Read More
2021-12-10 12:00
Are you a planner? I am. I love to believe that a plan helps me predict an outcome. And while a plan is certainly a good thing to have, it just as certainly does not mean the outcome is set… Read More
2021-12-06 12:00
Pinterest is an incredibly useful platform for fashion designers. Not only does it have a highly visual nature that allows you to show off your best designs, but it also offers the ability… Read More
2021-11-29 12:00
Launching your fashion brand is a big step. You’re ready to take your brand to the market and see just how successful you can be. It’s time to set your dreams free and see just… Read More
2021-11-26 12:00
Have you noticed how easy it is to focus on what’s going wrong, instead of what’s going right in business?
When you’re doing something that’s really difficult like bu… Read More
2021-11-19 12:00
Everyone is always saying that as business owners, we need to ignore the fear we have of trying something new or different. They say that putting ourselves out there is incredibly important… Read More
2021-11-12 12:00
Do you sometimes feel like you’re the most driven person you know?
As a goal-oriented, determined human being, you have probably experienced that sense of disappointment when a lot of… Read More
2021-11-01 11:00
Choosing the right fabric for each of your designs is essential. Take a look at flannel fabric: a soft woven fabric that is perfect for enhancing warmth and is often used in winter clothing… Read More
2021-10-29 11:00
You know how we all have three hundred and seven billion things to do in our lives? From family to business, the obligations and responsibilities are real and pressing. We run from one task… Read More
2021-10-25 11:00
If you’re looking for a fabric that can keep you warm in winter, cool in summer, and all-around comfortable, wool is a win. It’s a natural fiber, which makes it highly appealing… Read More
2021-10-22 11:00
Have you ever watched the documentary “Scatter My Ashes at Bergdorf’s?” I watched it years ago because who doesn’t love the magic and aura that surrounds that little… Read More
2021-10-18 11:00
Your online presence–and your search engine ranking–is a critical part of making it possible for interested clients to find your brand. You want your fashion brand to have its c… Read More
2021-10-15 11:00
Do you have a routine?
I know, I know. Trust me, there was a time when if you told me I needed a routine, I would have rolled my eyes, chuckled, and said I’ve got too much going on to… Read More
2021-10-01 11:00
When it comes to your business, do you sometimes find yourself with the best intentions but nothing to show for them?
Yeah, me too. It happens to all of us from time to time.
Sometimes as bu… Read More
2021-09-27 11:00
A fashion channel on YouTube is a great way to share information about your brand: who you are, what you have to offer, and, of course, why potential customers should choose you, out of all… Read More
2021-09-20 11:00
Here’s the thing about business plans– they’re misleading.
There’s too much pressure around creating the perfect fashion business plan when someone wants to launch a… Read More
2021-09-17 11:00
You know those days when nothing seems to go right?
When every time we turn around there’s a new problem to solve, there’s a technical issue that we don’t know how to fix… Read More
2021-09-13 11:00
As a business owner, learning how to define your fashion target market is critical. You need to know who you’re selling to: what type of content they respond to, what they want to kno… Read More
2021-09-06 11:00
A trunk show is a great way to get your brand directly in front of the customers who are most likely to fall in love with your styles. These events are perfect for inviting in-store personne… Read More
2021-09-03 11:00
In my entrepreneurial life, I used to feel behind. Behind on emails, behind on projects, behind on tasks. I felt like I was in a constant state of catch-up. Always looking at my to-do list a… Read More
2021-08-30 11:00
Some fabrics feel soft against your skin, claim to be eco-friendly, and are made from plants. One of these interesting fabrics is called Tencel. Actually, it is a brand name, so it is techni… Read More
2021-08-27 11:00
I always chuckle when people say that if you’re doing what you love, it doesn’t feel like work. Sometimes, that’s true. But other times it’s definitely not true.
Just… Read More
2021-08-23 11:00
Your fashion products are ready to sell, except for one detail. You don’t know how to set prices! Setting the product price on your fashion products can be accomplished in a number of… Read More
2021-08-20 11:00
Are you ever just in a funk with your business?
Sometimes it’s that you’re not as inspired as you usually are, or maybe you have a lot of decisions to make in the business and fe… Read More
2021-08-15 11:00
You know when you spend all this time on something for your fashion business and there’s some sort of technical glitch that just ruins it all? This happened to me. I wrote a long busin… Read More
2021-08-09 11:00
Pattern grading is one of the most confusing aspects of apparel design and development. And yet, this is the one topic that needs to be understood in order to produce well-fitting garments!… Read More
2021-08-06 11:00
One time, a fellow fashion business person who also happens to do work helping independent designers succeed, asked me, What’s with all the rah-rah?
It was in response to my weekly le… Read More
2021-07-30 11:00
Do you wait for things to be perfect?
Starting a blog, launching a website, trying a new marketing idea… if the circumstances aren’t exactly how we imagine them to be (the numbe… Read More
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