Our mission is to make your lives as a seller as easy as possible. We know how hard it can be juggling several different jobs as a solo e-commerce entrepreneur, so here are a few FREE tools which can help you step up your game. We go into depth on a store name generator, how to pick a colour palette for your brand, the best free logo designer, the most superior social media planners, a powerful tool to make your images look professional and finally a design software tool which allows you to do pretty much anything without hitting a paywall!
AI Store Name Generator
Getting you store name right is probably the most important thing to do when starting out. Not only is it one of the first things your customers see, but it is a small advert for your stores ethos, your personality and what you are about. Some honourable mentions include “The Garmacist”, “The Funky Fool” and “Fairy Garmz Mother”. For those of us who aren’t as creative, Namelix uses artificial intelligence to give you a custom name specific to your tastes and store specialties.
Picking a Colour Palette
First impressions count, with research showing that up to 85% of consumers believe colour is the biggest motivator when choosing a product. Colours elicit emotion and feelings, subconsciously conveying information to your customers. In short, the colours you choose for you brand can be powerful in helping your customers decide if they want to engage. Colorhunt can help you pick and easy colour palate that makes your brand stand out.
Logo designer
You might already have you own logo, but have you asked yourself if you have a good logo? Having a good logo is particularly important for your store as the visual clues hidden within can communicate your brands ownership, quality and values. You logo need to be versatile as it can be used on labels for your products, your store profile images across all channels, your business cards, and most importantly in the minds of your customers. One factor which makes a good logo, is scalability. Making your logo scalable means that you are able to use it in multiple different locations while maintaining a single and coherent brand presence.
Social Media Planner
Instagram is becoming the place to shop with more than 130 million users tapping on an instagram shopping post each month (read more about how to set up and instagram store). This means your social media channels just can’t be ignored. We know it can be hard trying to run your store, and then consistently post content across your social media platforms. This is why we recommend setting aside a few hours once a week to plan out your content schedule using a free social media planner. First start by listing out the days of the week that you want to post, and assign a theme to each day. This makes it easy to create content for each day that stays consistent. The key to this approach is using a social media planner which lets you upload each days content ahead of time, ready to post as per your schedule. Some of the best ones out there include Preview, UNUM and Latergram.
Image Background Remover
In our previous article on how to sell clothes successfully online, we touch on why consistency in your images is so important to getting more sales. Keeping your images free from distractions makes customers more likely to focus on your products, and in turn drives sales. If you don’t have a professional studio at home, you can use free background remover software which crops your product out from all the noise behind it. From here you can add effects like a drop shadow and a white background to make it look like your images have been taken professionally. Alternatively you can spice things up by adding creative background images, which all fall in line with your brands presence. What ever you want to do, PhotoRoom is one of the best free tools out there to help you out. Also the recent Apple iOS 16 update allows you to press and hold on any image you have taken and it automatically removes the background from the image subject. You can get creative with these tools to make your product images unique.
Design anything
If you were to only take away and use one tool from this article, it should be Canva. It is rapidly becoming a design super tool. You can pretty much do anything with Canva – photo effects, photo and video templates, access to icons/shapes/stickers, an extensive font library, content planning, brand kits and much much more. Not only is Canva free to use, but it is also easy to master meaning it has endless possibilities.
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