Since 1949, the iconic brand Gant has been defining what preppy American sportswear is. Even when Bernard Gantmacher started the brand in New Haven, Connecticut, he knew that durability and longevity would be the two key pillars for every piece his company would design and produce. As consistent branding across all channels can increase revenue by 23%, GANT's consistent commitment to high-quality shoes helped it become the success it is today. This success has enabled the sportswear brand to pursue its first-ever footwear collaboration.
GANT is partnering with Italian footwear maker Diemme to create a collection of hiking boots that you can wear anywhere, from the streets of your favorite city to the trails of your favorite park. Diemme's artisanal factory, which is about an hour north of Venice, will produce this limited-edition collection. Brothers Dennis and Maico Signor founded Diemme in 1992, bringing their knowledge and love for shoes they inherited from their family's roots in creating handcrafted footwear. While GANT has long focused on durability and longevity, Diemme is known for its high-quality designs and traditional craftsmanship.
"Diemme has been on my radar for a long time. They’re the perfect example of a brand that has catapulted a heritage product range into the higher echelons of fashion without compromising on quality and craftsmanship. When the opportunity to collaborate came along it was a no brainer," said the Global Artistic Director of GANT, Christopher Bastin.
Through this balanced partnership, GANT and Diemme are making hiking boots that feature design elements from Diemme's mountaineering DNA as well as GANT's heritage. The collection will be made from vegetable-dyed, full-grain cowhide leather. The boots will feature custom tonal and non-tonal rubber trims that protect against mud, rocks, and road salt. For ultimate comfort, the boots will have a cushioned latex compound sole as well as a soft calfskin leather lining. The design for the collaborative collection, known as Diemme x GANT, is based on Diemme's class Roccia Vet hiking boot.
The new boots will be available in three colors that take inspiration from the earth: Persimmon Orange, Solar Power (yellow), and Dry Sand (tan). Each boot will also come with laces in multiple color options so that the wearer can instantly transform their look and make it even more unique. The Diemme logo will be embossed on one side of the boot while the GANT Diamond icon is on the other. The logos are combined in a shared stamp on the boot's padded tongue to represent their collaboration.
The limited-edition collection of these stylish yet functional boots was made available in select retailers on Sept 24. The collection was also released online, making it available to the estimated 4,083,105,000 Internet users around the world. Any of these billions will be able to choose the color of boot they desire within the size range of Euro 40-46. You can visit GANT's website to browse the Diemme x GANT collection and pick out your perfect hiking boot.